Field Activation ManagerChicago
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![]() United States, Illinois, Chicago | |
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The Field Activation Manager (FAM) will be part of the Distribution team, this role is pivotal in owning Yerba Madre's territory, channel strategies and field team's strategy for brand growth by generating excitement and awareness for the Yerba Madre brand through product trial and consumer interaction in the US. The Field Activation Manager will be a key contributor to our team, responsible for driving a team of successful sales and distribution execution specialists at retail, along with local marketing activation of the brand. You will be the heart of the Yerba Madre brand for your region and may need to work evenings and weekends based on a flex schedule. How you'll help: The FAM core responsibilities include leading a team of Field Activation Specialists (FAS), planning, executing and building relationships in your region and targeted consumer markets to ensure teams deliver against KPIs across sales, distribution, and field marketing. Field Sales and Execution team objectives
New Business Development
Retail Execution Standards and Execution
Field Activation Marketing
Regional Leadership and Responsibilities
Perform Other Duties as Assigned what you'll provide:
How you'll be successful in this role: Proactive Account Expansion: Success is achieved by proactively leading and developing the Field Activation team that will be responsible for increasing outlet count, increased instore execution standards, and the active sampling and marketing of the brand at local events of relevancy to the brand marketing consumer focus. Strong Relationship Building: The internal conduit of Sales, Distribution, and Marketing. Driving the unilateral approach to increase brand awareness. Effective Education and Execution: Successful on-boarding, training and development, KPI achievement, and performance metric measurements. Success also hinges on building working relationships with distributor partners. Foster community teams: Encourage and engage working market communities amongst Sales, Marketing, and Distribution. Blurring the lines between role responsibility and market achievement. Combine efforts and saturate markets around key communities and events. Support Key Account and Distributor sales efforts: Execute specific sampling programs with priority key accounts to drive velocity & increase likelihood of future chain expansion for the Guayaki business. Partner with the local DPM and distributor sales & marketing teams to drive awareness and trial for Guayaki in the local market while also partnering with the distributor for cost-sharing investments to support our brand growth. TRAVEL & PHYSICAL REQUIREMENTS: Up to 50% out-of-market travel can be expected. What we offer: The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team! Salary Range $98,000 - $127,000 USD Yerba Madre-formerly Guayaki Yerba Mate-is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations -a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified Gold status-setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance. |