Director, MarComm, Public Relations and Digital

Do you want to contribute to a larger purpose to save the lives of infants in the NICU? This is Prolacta Bioscience's mission! Take a look at this opportunity with our Marketing team, which is seeking a passionate individual, to fill the role of Director, Marketing Communication, Public Relations and Digital. We are seeking an exceptionally talented and driven Director of Marketing Communications to join our rapidly expanding neonatology company. This is a pivotal leadership role for a marketing visionary with a proven track record of building and scaling brands in a hyper-growth environment. Reporting to the Senior Director of Marketing, the Director of Marketing Communications will be instrumental in shaping our global brand narrative, driving awareness, and generating qualified leads to fuel our continued expansion.

The ideal candidate is a strategic thinker with a hands-on approach, deeply experienced in brand strategy, content development, digital marketing, corporate events and vendor management. They possess an innate ability to collaborate cross-functionally, develop and inspire high-performing teams, and communicate complex ideas with clarity and impact to both internal and external stakeholders across diverse global markets. Get ready to transform lives and shape the future of healthcare!

Who Is Prolacta Bioscience?

We give babies a brighter future by unlocking the biological power of human milk. Established in 1999, Prolacta Bioscience is a privately held life sciences company that has touched the lives of more than 100,000 premature infants globally. Prolacta is the world's leading hospital provider of 100% human milk- based nutritional products. Based in Southern California, we employ more than 300 people globally, many of whom have dedicated their lives to neonatal care. For more information, please visit www.prolacta.com

How you will contribute:

• Market Communications Leadership: Lead Communications team through planning and implementation of a strategic, integrated marketing approach across all corporate initiatives, programs and activities. Develop effective strategies for public relations, marketing communications campaigns, brand awareness and a robust customer journey across all platforms. Use quantitative and qualitative data to evaluate the success and effectiveness of communications initiatives and campaigns with target audiences on an ongoing basis. Adjust strategies and tactics as necessary to meet long-term objectives, annual goals and KPIs.
• Brand Strategy & Management: Develop, refine, and champion our global brand strategy, ensuring consistent messaging and visual identity across all communication channels. Guardian of the brand, ensuring all initiatives align with our company vision, mission, and values
• Digital Marketing Leadership: Oversee and optimize our digital marketing ecosystem, including website, SEO/SEM, social media, email marketing, and paid advertising campaigns. Drive innovative digital strategies to maximize reach, engagement, and lead generation
• Account-Based Marketing (ABM): Oversee the Development and execution sophisticated ABM strategies to target key accounts, driving deeper engagement and accelerating the sales cycle. Collaborate closely with the sales team to create personalized campaigns and content
• Help manage relationships with our PR and Communications agency to ensure high-quality, impactful media coverage.
• Communication Excellence: Serve as a key spokesperson and communications expert, capable of delivering impactful presentations and representing the company at industry events
• Content Development & Storytelling: Partner with Marketing in the development of compelling and high-impact content across various formats (e.g., white papers, case studies, videos, website copy, presentations, social media) that educates, engages, and converts target audiences. Translate complex scientific and technical information into clear, persuasive, and digestible narratives
• HCP, Hospital Executive, & Patient Communication: Develop and execute targeted communication strategies and materials for healthcare professionals (HCPs), patients, and key hospital executives. This includes crafting messages that resonate with clinical, administrative, and financial decision-makers, ensuring medical accuracy, regulatory compliance, and audience relevance. Develop educational content for neonatal stakeholders, patient resources, and value propositions for hospital leadership
• Global Market Acumen: Develop and adapt communication strategies for diverse international markets, understanding cultural nuances and regulatory considerations
• Lead Generation & Nurturing: Develop and execute integrated marketing communications programs designed to generate high-quality leads for our sales team, and nurture them through the sales funnel
• Vendor Management & Optimization: Identify, onboard, and manage external agencies, consultants, and technology partners to ensure the efficient and effective execution of marketing communications initiatives. Negotiate contracts and meticulously manage budgets
• Team Leadership & Development: Recruit, mentor, and develop a high-performing marketing communications team, fostering a culture of innovation, collaboration, and continuous improvement
• Cross-Functional Collaboration: Partner seamlessly with Medical Education, Training, Sales, Product Management, and other internal teams to ensure alignment of communication strategies with product launches, clinical milestones, and sales objectives
• Performance Measurement & Reporting: Define key performance indicators (KPIs) for all marketing communications initiatives, track progress, analyze results, and provide regular reports to leadership, identifying areas for optimization and growth
• Provide strategic communications support to the executive team and other key stakeholders within the organization.

• Draft, edit, and oversee the distribution of press releases, articles, and other communications materials across multiple platforms.

What you bring to the role:

• Master's degree in marketing, Communications, Business, or a related field
• Previous experience in high-growth organizations with disruptive products/therapies
• 10+ years of progressive experience in marketing communications, with at least 5 years in a leadership role, within the medical device, healthcare technology, or nutrition industry.
• Demonstrated expertise in developing and executing comprehensive brand strategies that have driven significant awareness and market adoption.
• Proven track record in content strategy, development, and amplification across various channels, specifically tailored for HCP, parent, and hospital executive audiences.
• Deep understanding and hands-on experience with the latest digital marketing trends, tools, and analytics, including successful implementation of Account-Based Marketing (ABM) programs.
• Exceptional written and verbal communication skills, with the ability to articulate complex technical information clearly and concisely to diverse audiences, including C-suite hospital executives.
• Strong experience in managing and optimizing relationships with external vendors and agencies.
• Demonstrated ability to build, lead, and inspire high-performing teams.
• Proven ability to collaborate effectively across diverse functional teams and geographies.
• Global marketing communications experience is essential.
• Strategic thinker with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic, and hyper-growth environment.
• Strong project management skills with the ability to manage multiple priorities and deadlines.

How Prolacta benefits you

To drive the personal growth and business impact of our employees, we're committed to developing a supportive and enriching culture for everyone. From up to 100% healthcare coverage starting on your first day and 401(k) match, we value our employees' health and financial wellbeing. We offer four weeks PTO during your first year of employment and support our new parents with a generous time-off program. We encourage employees to participate in our employee affinity groups, take volunteer time off, and provide access to different educational opportunities.

What else do you need to know

Location: Remote US

Schedule: Monday - Friday

Travel: Up to 15% may be required

FLSA: Exempt

Hiring Range: $230,000 - $245,000

Depending on your residential location certain laws might regulate the way Prolacta manages applicant data. California Residents, please review our Privacy Notice for California Employees and Job Applicants for further information, this can be found on Prolacta.com on www.prolacta.com . By submitting your application, you agree and acknowledge that you have read and understand the above notice.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to effectively communicate (e.g., talking/ hearing), walk, sit, use hands and fingers to handle, feel and reach things. The employee is occasionally required to taste, smell, stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

Sedentary to light work; repetitive motions; pushing; pulling; visual acuity to prepare and analyze data and figures, transcribe, view a computer terminal.

EEO Statement

"Prolacta Bioscience, Inc. is an Equal Employment Opportunity Employer." Prolacta Bioscience, Inc. is committed to a proactive program of affirmative action and diversity development. The Company will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.

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