Retail Marketing Manager, North America

Who We Are:

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Retail Marketing Manager, North America

Mission

This role will drive the implementation of the retail commercial calendar and: coordinate the region's store traffic driving initiatives, implementation of product launches, monitor and deliver the in-store marketing material/content implementation/change out, consumer loyalty programs, and ensure alignment with e-com.

This role will work with local marketing teams and partnerships to implement strategies and initiatives.

Key Responsibilities

Traffic-driving expert

• Execution of retail commercial calendar as related to the position (creating and delivering in-store assets, marketing initiatives). Creates tools to manage calendars and effectiveness of initiatives.
• Development and deployment of traffic driving initiatives and strategy unique to each store and market.
• Create and manage in-store events by partnering with local store management.
• Manage retail store advertising initiatives and email marketing platform. Promote store events and traffic driving initiatives using available tools, social media presence, and CRM.
• Develop and maintain retail loyalty program.
• Connects organizational initiatives with local partners, influencers, and markets to establish a store in its community and drive local traffic and shopping.
• Organize and lead outside marketing and sales events such as boat shows and ski shows.
• Partner with various charities and organizations.
• Ensure all printed, published, and digital communications adhere to the strict brand guidelines.
• Manages entire lifecycle of retail marketing initiatives from concept development, briefing graphic designs, ensuring production of materials are to spec, and deployment of assets are timely and effective.
• Ensures marketing budgets of stores are maintained, effective, and appropriated without planned overspend.

Visual merchandising and in-store experience expert

• Manage development, timely delivery, and execution of in-store visual elements including window campaigns, POP, seasonal, and campaign elements in alignment with retail commercial
• Ensure excellent VM standards throughout the channel through in-store visits and use of available tools.
• Responsible for maintaining the "atmosphere" of the retail stores at an exceptional level.
• Manage development and delivery of "customer experience "elements throughout the retail channel and brief teams/partners on new concepts to be tested in store environments.
• Assists and provides feedback with product and visual merchandising teams with planograms and in-store merchandising displays.
• Extrapolates global retail marketing and visual merchandising initiatives into local regional needs and creates and executes plan for deployment.

KPI

• Growth in realized in-store traffic
• Growth in realized in-store conversion rate
• Growth in retail store KPIs and budget achievement
• Adherence to deadlines
• Budget management
• Growth in open rate and click-through rate.

Experience / Skills Required

• Has a PASSION for the outdoors, skiing and/or sailing.
• A desire to act as an ambassador for the brand and organization.
• 3 - 5 years combined marketing experience including retail sales or community marketing.
• A BA/BS Degree (preferably with a Marketing focus).
• Self-starter, taking initiative to drive projects independently.
• Strong direct & indirect leadership skills
• Strong operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives.
• Proven track record of collaborating with many different parties and stake holders to achieve success in projects while maintaining brand vision.
• Project management experience
• Excellent presentation skills
• Inability to accept mediocrity; prefers and insists upon excellence.
• Sales experience / Sales Oriented POV
• Superior communication skills: Outgoing, personable, articulate, persuasive, and open-minded.
• Experience working with a global consumer products brand preferred.
• Experience in the Outdoor Industry is a plus.
• Computer skills (Microsoft Office - Strong Excel Skills, Adobe Photoshop, Adobe Illustrator)

Disclaimer

The job description is part of every Helly Hansen employee's contract. However, this is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.