Senior Analyst-Customer Analytics (Hybrid - Troy, MI) - Health Alliance Plan

GENERAL SUMMARY:

Under direction of the Project Manager or the Director, develops and implements a comprehensive program to analyze data and effectively report information to a variety of customers. The customers and end users of this support service include executive leadership, internal customers, the Board of Trustees, System leadership and external oversight/regulatory bodies. This position generates reports and supports comparative database maintenance regarding strategic and operational performance for performance review, operational effectiveness and improvement efforts.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Collaborates with clients and leadership to define project goals and objectives, determine information needs and develop a process to deliver actionable research and recommendations.
• Works with internal business customers and cross-disciplinary teams to determine data needs and to enhance the use of customer analytics. Collaborates internally to ensure intelligence is shared with appropriate groups and individuals.
• Explores and recommends growth strategies utilizing extensive data analytics processes.
• Integrates customer data from multiple sources to develop reports and other information tools. Provides necessary research and analysis to support strategic growth and retention initiatives.
• Creates and updates comprehensive customer models including, but not limited to, existing membership reporting, growth projections, forecast projections and data trends.
• Other duties as assigned.