New

Performance Media Manager

Campbell Soup Company
$107,000-$153,900
life insurance, paid time off, sick time, 401(k)
United States, New Jersey, Camden
1 Campbell Place (Show on map)
Oct 01, 2025
Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover.Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... Lead aperformance search media strategythat connects search, social, content, and emerging technology to drive full-funnel business results. Shape how Campbell's brands show up where consumers expressintent, curiosity, and need-from search & social discovery and AI-powered platforms. Integrateholistic search insightsinto full-funnel strategies to ensure a seamless consumer journey. Champion search as abehavior, not just a channel-bridging paid, organic, and emerging discovery platforms. What you will do... Integrated Performance Strategy: Lead integrated efforts across SEM, social, and emerging AI platforms. Behavioral Search Thinking: Use consumer insights from keyword and query data to inform creative, media, and brand strategies. Innovation: Stay ahead of trends and pilot new technologies Cross-Channel Integration: Collaborate with internal teams to align behaviors with broader marketing efforts. Performance Optimization: Drive campaign performance aligned with KPIs and business goals. Creative Collaboration: Translate search insights into content and audience strategies. Measurement & Reporting: Work with analytics and agency teams to deliver actionable performance reports. Agency Partnership: Act as the main point of contact with the media agency for planning, execution, and reporting. Who you will work with... Media strategy team Brand marketing teams Retail and eCommerce teams Social and content teams External media agency partners Analytics teams UX/Website teams What you bring to the table... (Must Have) 5+ years of experience in performance media Bachelor's degree. Experience withAI-powered media tools(e.g., performance forecasting, creative automation, predictive bidding). Strong understanding of how search behaviors can influence media experience plans. Familiarity with emerging generative AI platforms(e.g., ChatGPT, Claude, Gemini) and how they influence consumer discovery and search behavior. Passion foremerging consumer behaviorsand how they reshape the media landscape Experience leading and managing agency teams. Strong analytical skills and strategic thinking. Excellent project management and communication skills. Experience with SEO, eCommerce search, and retail media networks. It would be nice if you have... (Nice to Have) Experience with emerging platforms like TikTok, YouTube, Amazon, ChatGPT, and OpenAI. Understanding of how non-traditional search behaviors influence media strategy. Compensation and Benefits: The target base salary range for this full-time, salaried position is between $107,000-$153,900 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package. The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.