Product Marketing Manager

The Product Marketing Manager, RTQA will play a central role in the commercialization and lifecycle success of our Radiation Therapy Quality Assurance portfolio. This is a tactical, execution-focused role ideal for a marketer with strong product and software acumen who can drive messaging development, positioning, and product launch execution.

PMMs serve as the bridge between product management, field marketing, and marketing communications- ensuring our value propositions resonate clearly across customer segments and channels. If you're a "doer" who loves crafting product narratives and getting things into the market effectively, this role is for you.

Key Areas of Responsibility:

Go-to-Market (GTM) Execution

• Plan and execute product launches and market introductions in alignment with cross-functional teams.
• Co-develop core messaging frameworks, value propositions, positioning documents, and product briefs.
• Develop marketing plans for existing portfolio to maintain market position

Product Messaging & Positioning

• Support VOC efforts to identify customer needs and translate into needs-based messaging.
• Ensure consistency of messaging across all channels (sales, digital, packaging, documentation).
• Support updates to brand voice and product naming conventions as needed.

Sales & Channel Enablement

• Develop and manage global product-specific sales tools, pitch decks, FAQs, and battlecards.
• Support development of training for sales teams and distributors in collaboration with field marketing
• Develop tools to track and analyze feedback and performance metrics to inform decision-making.

Market & Competitive Intelligence

• Conduct competitive analysis to inform positioning and pricing strategies.
• Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research.
• Partner with product management and clinical teams to ensure alignment with market needs and regulatory constraints.

Cross-Functional Collaboration

• Act as the key marketing partner to Product Management and R&D during development and launch cycles.
• Collaborate with the field marketing team to support execution of digital, PR, and tradeshow deliverables
• Interface with clinical teams to ensure accuracy and compliance in messaging

Knowledge, Skills and Abilities:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in marketing (healthcare preferred)
• Excellent project management and cross-functional collaboration skills.
• Exceptional writing and communication skills, with an eye for clarity and audience alignment.
• Ability to use next-gen, AI-enabled tools for content creation and data analytics to inform marketing strategies and drive engagement
• Experience with driving lead activity through digital engagement tools (e.g., social media, video)