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Sr. Go to Market Manager - Account Team Unit Programs

Microsoft
United States, Texas, Irving
7000 State Highway 161 (Show on map)
Oct 01, 2025
Overview The Account Team Unit (ATU) Sales Enablement team accelerates revenue growth and boosts field agility by equipping Account Executives and Account Technology Specialists with the processes and tools they need - delivered through structured, field-ready programs. Our goal is to make execution simpler, more efficient, and more impactful - giving sellers what they need to drive outcomes aligned to Microsoft's strategic priorities. The Sr. Go To Market Manager - Account Team Unit (ATU) Programs leads the end-to-end execution of strategic field programs for assigned lines of business across sales, marketing, consulting, customer success, and partner functions. This highly cross-functional role translates strategic priorities into coordinated delivery with measurable outcomes, serving as the central point of contact for stakeholders. Through strong partnerships across the company, the GTMM drives program design and execution that delivers revenue growth and shared success for ATU-aligned priorities. Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
Responsibilities Program PlanningBuild and manage field-focused program plans with clear deliverables, stakeholder roles, and launch timelines that drive consistent execution.Leverage ATU Program Standards and guidance from Strategic Program SMEs to build high-quality, repeatable programs that land consistently with the field.Execution & LaunchOwn end-to-end development and delivery of field-facing content, communications, and training to drive successful program execution.Lead high-impact program launches with clear messaging, targeted enablement, and a sharp focus on field adoption and success.Optimization & ImpactMonitor and analyze field adoption and program impact through data-driven reporting and stakeholder feedback.Gather direct feedback from sellers and stakeholders to identify opportunities for improvement.Use these insights to design reinforcement mechanisms and programs that drive stronger adoption and sustained field impact.Collaboration & AlignmentWork closely with the Program Director to ensure alignment with strategic priorities and program goals.Partner with the Portfolio Manager to drive governance, mitigate risk, and deliver clear reporting across programs.Build trusted relationships with field leadership, WW stakeholders, and cross-functional teams to ensure coordinated execution.Serve as the connective tissue between corporate strategy and field execution - translating priorities into coordinated, high-impact deliver.OtherEmbody our Culture and Values
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