Marketing & Communications Coordinator

The Marketing & Communications Coordinator advances the marketing and communications initiatives of University Recreation and Wellness (RecWell) through content creation, project management, and supervision of a student creative team. This role manages a wide range of communications - including website, email, social media, print, and event promotions - ensuring all materials are accurate, professional, and aligned with University standards. The coordinator also plays a key role in shaping and executing social media strategy, developing engaging and accessible content that strengthens RecWell's brand and connects with diverse student audiences. This position reports to and works closely with the Director of Brand and Creative Strategy and collaborates regularly with colleagues across the Office for Student Affairs and the University to ensure consistency, compliance, and alignment in all communications. This position also oversees and contributes to large-scale, public-facing and internal communications and ensures compliance with digital accessibility guidelines and brand standards.

Work Responsibilities

Communications & Digital Accessibility (55%)

• Write, edit, and review content being shared across multiple digital and print platforms to ensure accuracy, alignment with brand voice, accessibility, and consistency with University standards, while promoting and protecting the RecWell brand and advancing departmental goals; collaborate with the Director on sensitive and/or crisis communications.
• Serve as a digital accessibility lead for RecWell, working jointly with other Marketing & Communications Coordinator to ensure that all in-scope materials, such as websites, email, social media, documents, and event promotions, comply with University and federal accessibility standards.
• Work with students to produce timely marketing content, including graphic design, photography, video, social media, and written materials, to support departmental initiatives, programs, promotions, and campaigns in alignment with departmental and University brand standards.
• Manage and update RecWell's website and blog, and oversee the maintenance of student-led Sport Club websites, keeping all content accessible, accurate, and aligned with University brand standards.
• Plan and distribute departmental mass email communications to internal and external audiences.
• Manage RecWell's social media channels and strategy, including all student-led Sport Club social media content, to engage target audiences.
• Track analytics across all communication platforms and provide recommendations to improve accessibility and reach.

Leadership & Supervision (25%)

• Supervise student staff by providing training, coaching, feedback, and mentorship with an emphasis on professional growth, student development, accessibility best practices, and ensuring access to necessary equipment and resources.
• Mentor students in marketing and communications skills such as writing, editing, design, and visual communication to build their professional competencies.
• Ensure student-developed content is timely, accurate, and engaging.

Project Management & Collaboration (20%)

• Lead the project management workflow for RecWell's marketing and communications team by assigning, tracking, and monitoring projects.
• Facilitate discussions with program areas to define project scope, timelines, content needs and accessibility requirements.
• Coordinate communication calendars to ensure projects are delivered on time and provide marketing support for RecWell-sponsored events.
• Partner with the Office for Student Affairs and program managers to align RecWell communications with University priorities and approval processes.
• Maintain documentation of digital accessibility practices across all communication platforms.
• Contribute to annual reports, marketing plans, and departmental planning efforts.

Minimum / Required Qualifications

• BA/BS plus two (2) years of experience; or a combination of education and experience totaling at least six (6) years.
• Strong writing, editing, and communication skills.
• Experience managing multiple communication platforms (web, social, email, print).
• Demonstrated ability to manage multiple projects and competing deadlines.

Preferred Qualifications

• BA/BS in communications, marketing, journalism,
• Experience with Salesforce Marketing Cloud, Drupal, Trello, and Adobe Creative Suite.
• Experience applying digital accessibility standards (e.g., federal, state or University guidance) in communications and marketing work.
• Supervisory or student mentorship experience.
• Experience in higher education

Pay Range: $58,000 - $61,500, depending on education/qualifications/experience

Time Appointment Category: 100% Appointment

Position Type: Civil-Service

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

Please include a resume for a complete application.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).