Director of Sales & Marketing | JW Marriott Reston Station

The brand new JW Marriott Reston Station is seeking an experienced Director of Sales & Marketing to join this prestigious team. The ideal candidate will be an energetic, results-driven leader with a proven track record of driving revenue, building strategic partnerships, and elevating brand presence in the marketplace. Only the strongest candidates with a deep understanding of the luxury hospitality segment will be considered.

Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are committed to providing you with:

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you.
• Discounts with our Crescent managed properties in North America for you & your family members

ESSENTIAL JOB FUNCTIONS:

We're looking for a strategic and driven sales and marketing leader with a passion for luxury hospitality. This is a key opportunity to lead the commercial success of Virginia's first JW Marriott. Candidates should bring a strong track record of results and leadership in high-end hospitality. You'll join a dynamic, collaborative leadership team and contribute to a positive, high-performance culture. This role offers the chance to shape the future of the brand in the region and beyond.

• Develop and execute a comprehensive sales and marketing strategy to drive revenue across all market segments: corporate, leisure, group, and catering.
• Cultivate and maintain strong relationships with key corporate accounts, meeting planners, and travel industry partners.
• Lead and inspire a high-performing sales and marketing team with a focus on results, collaboration, and creativity.
• Oversee the digital marketing strategy, ensuring optimal presence across all online channels, social media platforms, and luxury brand partnerships.
• Analyze market trends, competitive intelligence, and performance metrics to adjust strategy and seize new opportunities.
• Represent the hotel at key industry events, trade shows, and networking functions to position the property as the market leader.
• Partner with the General Manager and Executive Leadership Team on strategic planning and revenue management.

REQUIRED SKILLS/ABILITIES:

• Minimum 5 years of experience in a senior sales leadership role within a luxury hotel or resort environment.
• Marriott systems experience is required.
• Recent (2021 - present) local market experience.
• Proven track record of consistently exceeding sales targets and delivering exceptional results.
• Inspirational leader with a collaborative, hands-on style and the ability to foster talent.
• Expertise in digital marketing, brand positioning, and revenue optimization.
• Exceptional communication, negotiation, and presentation skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and adapt quickly to market dynamics.

The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, work location, etc. Crescent Hotels is a multi-state employer, and the salary ranges indicated herein may not reflect positions that work only in other states.