Coordinator - Marketing Activation CLTFC

JOB TITLE: Coordinator - Marketing Activation CLTFC

DEPARTMENT: Marketing

REPORTING RELATIONSHIP: Reports to Head of Marketing

STATUS: Full-Time (Exempt)

About Charlotte FC

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club's mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.

Position Summary

The Marketing Activation Coordinator will coordinate and activate marketing experiences designed to expand awareness around the Club and drive new fans to attending a game. Key work activities include organizing and activating grassroots campaigns, including the Club's participation in cultural events, festivals, tournaments, and more.

Primary Responsibilities

• Work alongside Marketing Team to support marketing efforts.
• Work across multiple internal departments to help execute initiatives and events.
• Assist with day-to-day planning and project management of all programs and events.
• Lead all grassroots marketing efforts including but not limited to viewing parties, sports tournaments, festivals, and more, in partnership with the Community Relations team.
• Responsible for set up, tear down, and management of all interactive elements at community events.
• Assist as a liaison with Club Supporters groups, providing the access and resources necessary for them to positively impact game experience and increase their memberships.
• Assist Marketing team with collaborating on social campaigns, email marketing messaging, ticket sales promotions, and building the gameday experience.
• Assist Fan Engagement team with large-scale brand events and Season Ticket Member appreciation programs.
• Assist with management of interns and their daily roles and responsibilities.
• Responsible for building and maintaining cross-departmental relationships.
• Work with internal clients to drive campaign performance from ideation to execution.
• Create and manage project plans and timelines to deliver marketing campaigns on time.
• Track and record metrics throughout all campaigns.
• Grow the brand regionally, nationally, and globally & ultimately become one of the most loved brands in sports.
• Grow fan affinity & fan sentiment; Deliver talked about events & experiences across the enterprise both on gameday / match day and year-round.
• Evolve existing and create new products, services & benefits that fans value.
• Additional related duties as assigned.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field required.

• 1-2 years of marketing or events experience.

• Must have a valid US Driver's license.
• Must pass pre-employment screens.

• Account management, event management and client-facing experience preferred.

• Soccer knowledge preferred.

Skills for Success

• Strong work ethic and attention to detail.
• Strong project management skills with analytical and problem-solving skills.
• Strong verbal and written communication skills.
• Works well within in a collaborative, team-driven, and goal-based environment.
• Works well under pressure while maintaining a positive attitude.
• Must be a team player, reliable, and dependable with a can-do attitude.
• Must maintain complete confidentiality of privileged, and/or sensitive information.
• Ability to prioritize workload to manage time and tasks while ensuring on-time delivery.
• Willingness to work in a dynamic, fast-paced environment that requires flexibility and agility.
• Must possess strong customer service skills.
• Must, at all times, display the character and values of the Tepper Sports & Entertainment brand.

Work Environment and Physical Requirements

This position operates in a professional office environment and outside in a stadium facility. This role routinely uses standard office equipment such as computers, phones, photocopiers, etc. Local travel to events may be required. This position typically works approximately 40 hours per week.

• Must be able to work in all Charlotte FC home matches.
• Must be able to lift and carry up to 30 lbs.
• Ability to remain sitting for up to 8 hours at a desk and computer.
• Ability to remain standing/walking for up to 8 hours.
• Ability to climb stairs.
• Ability to work both indoors and outdoors, and endure weather conditions, including rain, wind, high and low temperatures, etc.
• Must be able to work in non-traditional settings, and work non-traditional hours including nights, weekends, and holidays.

Charlotte FC is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.