PR, Influencer Marketing & Brand Activations Intern

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Learn from some of the best! Work alongside talented professionals to contribute to challenging, exciting, and rewarding projects. Our 2026 Summer Internship Program provides real-world experience and an opportunity to build expertise and problem-solving capabilities.
We offer a unique perspective into the world of food manufacturing with a 10-12-week paid internship at our Corporate Americas HQ in Northbrook, IL. As a key player on the team, the PR, Influencer Marketing & Brand Activations Intern will be exposed to several core competencies within the Marketing and Brand job function.

This is a hybrid role based out of Northbrook, IL.

Earned Media
* Support and contribute to press material development - including press releases, media alerts and creative pitch angles.
* Keep a pulse on trending topics emerging in both pop culture and on social media. Share findings with the broader PR team to inspire agile opportunities.
* Monitor industry and competitive news and share relevant updates with key stakeholders.
* Contribute to ongoing campaign work and creative planning
* Manage PR mailer opportunities by identifying, vetting and sending swag kits to key reporters and influencers.
* Build cross functional relationships with broader internal marketing team and external agency partners.
* Join regular internal and external meetings, transcribe and share notes and support in any admin functions including shipping, meeting coordination, research projects, etc.

Influencer Marketing
* Help identify creators across TikTok, Instagram, and YouTube who align with our brand values and target audience.
* Maintain an organized tracker of influencer partnerships, deliverables, and performance metrics.
Brand Activations & Sampling
* Support experiential planning and execution of brand activations, pop-ups, and sampling events in key markets.
* Assist with logistics coordination-packaging, culinary needs, shipping, booth materials, and on-site brand ambassador support.
* Help source vendors, venues, and supplies for experiential moments.
* Capture event content and consumer feedback to help measure impact and inform future activations.

* Completed Junior year of college with a concentration in public relations & advertising, event marketing, communications, journalism, or related field.
* Regard for accuracy & high-quality standards, and ability to meet deadlines, prioritize, multi-task, and maintain attention to detail.
* Ability to work cross-functionally and have effective project and time management skills.
* Strong work ethic and dedication to consistently provide updates and quality work.
* Strong verbal and written communications skills.
* A collaborative style with the ability to work in teams and build good working relationships but also work independently.
* Proficient in MS Office (Word, PowerPoint, Excel); skills with Canva and other free design tools a plus.

Want to find out what it's like to be a Barilla Intern? Check out this video created by our interns: https://www.youtube.com/watch?v=5viR3HdbI2M

Want more? Learn more about Barilla on our other social channels:
Company Website: www.barillagroup.com
Facebook: https://www.facebook.com/BarillaCareers/
Instagram: https://www.instagram.com/barillauscareers/

This position pays pay $23 per hour. Barilla strives to provide you with a wide range of benefit options to support your overall health and financial well-being needs. This position qualifies for benefits that include medical, dental, and vision insurance, paid time off, and an employee assistance program.

Barilla is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Barilla America strives to make https://jobs.barillagroup.com/ accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance complete the application process, please contact accommodations@barilla.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.