Senior Manager, Communications & Community Relations

Description

Are you ready to lead the voice and communications vision of a company making an impact? As Senior Manager, Communications & Community Relations, you'll shape how our brand is seen, heard, and experienced-both inside and outside the organization. This role goes beyond traditional communications: you'll connect our mission, values, and employer brand with bold storytelling that highlights our commitment to ESG and our culture of belonging.

Reporting directly to the CHRO, you'll blend high-level strategy with hands-on execution to craft compelling narratives, elevate our visibility, and drive meaningful community engagement. If you're a marketing communications leader who thrives on building brand value and inspiring connection, this is your opportunity to make your mark.

DUTIES AND RESPONSIBILITIES

• Ensure comprehensive marketing & communications alignment in harmony with LDI's mission and values.
• Craft and refine messaging, brand positioning, and value propositions that resonate with our target audience, including employment value proposition messaging, emphasizing sustainability and social responsibility.
• Develop and implement a comprehensive communications strategy, ensuring consistent and impactful communication with internal and external stakeholders. Maintain the brand voice across digital and social media platforms.
• Manage LDI's internal communication channels, including intranet, newsletters, digital signage and printed materials. Collaborate with executive and cross-functional teams to ensure consistent messaging and alignment.
• Lead communications, cultural and brand campaigns, to bolster brand awareness and support acquisitions.
• Lead the digitization of brand and communications materials, including website design and various digital marketing communications initiatives.
• Partner with leaders across the company to manage company-wide community relations strategy and activities to foster positive relationships with local communities.
• Manage public relations efforts and crisis communications to safeguard and enhance the company's reputation. Serve as the media relations primary spokesperson.
• Manage and allocate the marketing, communications and community relations budget with HR operations.

• Lead the development of messaging, brand positioning, and value propositions that resonate with our target customers and reflect our commitment to sustainability and social responsibility. Conduct voice of the customer research.
• Create centralized resource center for presentations, customer requests, sales tools and customer insights.
• Creation of annual reports including an ESG report.
• Other duties, as assigned.

REQUIRED EDUCATION, EXPERIENCE AND SKILLS

• Bachelor's degree in marketing, business administration, communications, or a related field.
• 8+ years of experience in marketing or communications with a track record of success in a leadership role.
• Ability to think strategically, resolve problems and handle multiple concurrent tasks independently.
• Excellent communication and leadership skills with the ability to work collaboratively with cross-functional teams.
• Strong innovation skillset to develop new and creative ways to connect with our audiences.
• Strong analytical skills and experience using data to drive decision-making.
• Proven ability to manage a functional budget and allocate resources effectively.
• Demonstrated knowledge and experience creating messaging, graphics, videos and other communications assets for both traditional and online communication vehicles including social media, broadcast and print.
• Proficient is MS Office suite, AI communications tools, and graphic and video editing software.

PREFERRED EDUCATION, EXPERIENCE AND SKILLS

• Experience in the Packaging industry, or related Manufacturing industry.
• Master's degree in Business Administration, Marketing, or a related field.
• Experience in community relations and communications, including public relations and crisis communications.
• Experience developing and executing marketing strategies that reflect ESG considerations and build value propositions for large organizations.
• Understanding of SEO, SEM, Google Analytics and KPIs.

COMPENSATION & BENEFITS

The starting base salary range for this position is $134,155 - $167,694 per year. The compensation posted is the anticipated pay for the position at the time of the posting. We may pay above or below posted amount based on several factors, including, but not limited to education and/or certifications, skills, experience, or work location. Some positions may qualify for additional compensation in the form of bonuses.

At LDI, we are pleased to provide employees with a comprehensive benefits package including health/dental/vision insurance options; paid time off; 10 paid holidays; 401(k) plus company matching and annual discretionary profit sharing; flexible spending and health savings account options; life and disability insurance; tuition assistance; wellness and mental health resources, and financial advising services. Eligibility in benefit programs is based on hours worked per week.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regular sitting, standing, and walking throughout the day to accomplish tasks
• Manual and finger dexterity used regularly with some repetitive finger motions
• Ability to work in front of a computer screen for long periods of time
• Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus
• Hearing and speaking
• Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.

ABOUT OUR COMPANY

Comprised of multiple companies with headquarters in New Hope, Minnesota,Liberty Diversified International (LDI)is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Mississippi, Texas, Arizona, Virginia, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.

Since 1918, our values - Caring, Innovation, Trust and Excellence - have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior service and solutions for our customers. The LDI family of companies includesLiberty Packaging, Liberty Paper, Liberty Plastics (Custom SolutionsandQuarrix Building Products) and Safco.

Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.