Manager, Social Media Content - Spectrum Reach

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

Responsible for developing, implementing and overseeing the Spectrum Reach social media content and across the business. Involved in managing applicable social media accounts. Work collaboratively with others across the Enterprise Marketing organization to prolifically deliver information, insights, and perspectives to current and potential Client and Agency partners through social channels.

DUTIES & RESPONSIBILITIES

• Actively and consistently supports all efforts to build awareness and understanding of Spectrum Reach.
• Assemble, create and monitor content for LinkedIn, Twitter, Facebook, Instagram, and other social media channels.
• Serve as editor for social media channels and external communications content.
• Develop and edit content for social marketing communications materials, establishing consistency of message across multiple channels and networks.
• Monitor social media conversations and coordinate with team leads and colleagues to respond to questions and comments posted.
• Collaborate with partners to develop campaigns that engage fans, while promoting content.
• Conduct social media landscape research to develop new and innovative social media platforms and opportunities.
• Anchored by our thought leadership plan and calendar, lead the development of a comprehensive strategic social media plan, driving brand activity content and online events to maintain relevant and engaging content through all social media channels.
• Conceptualize, design, create and manage content and social media campaigns that generate buzz through viral marketing initiatives, creating ongoing conversations with target audience and key influencers in our market.
• Work closely with marketing team leadership to improve and optimize content performance across all social channels.
• Collaborate with various departments to incorporate social media into marketing campaigns, events, lead generation and PR activities.
• Ensure applicable campaigns and tactics are successfully executed by employees.
• Build relationships and develop initiatives with talent, partners, and influencers to amplify social messaging.
• Track and report key performance indicators and provide recommendations to improve social media reach and effectiveness.
• Drive employee participation with Social Media channels.
• Identify existing and emerging tools needed to execute Social Media strategy and plan.

QUALIFICATIONS

• Experience building social media strategies and campaigns to improve engagement with multiple stakeholders across audiences.
• Social media and B2B marketing content development or agency experience.
• Understanding of and/or experience with the following areas: PR, promotion, AI.
• Project management and web skills.
• Internet and technology advocate who understands key technologies currently used for social media and knows how they integrate and how to customize them for our use.
• Proficiency with social media management platforms such as Hootsuite, Falcon.io, Social Studio.
• Ability to track and report KPIs using native social media dashboards.
• Familiarity with Google Analytics and link tracking best practices.
• Knowledge of Adobe Creative Suite for photo editing, composition.
• Familiarity with technical requirements of multimedia content for social.

EDUCATION

Bachelor's degree in communications, marketing or a related field or equivalent work experience

RELATED WORK EXPERIENCE

• Social media experience and passion for social media and social networking (5+ yrs)
• Managerment experience (2+ years)