Digital Marketing Campaign Coordinator

Imagine being at the forefront of crafting captivating digital experiences for millions of customers. Our client, a global leader dedicated to innovation and customer satisfaction, is seeking a talented individual to join their dynamic marketing team. This is an incredible opportunity to directly shape how customers interact with digital platforms, influencing engagement and driving measurable results through creative and strategic campaigns that reach a massive audience.

In this pivotal role, you will be a key player in bringing marketing strategies to life. You will be instrumental in the end-to-end execution of customer-facing campaigns, from initial planning and creative development to deployment and performance analysis. This is a hands-on, creation-heavy position that demands both strategic foresight and meticulous execution, allowing you to make a tangible impact on customer engagement and business growth.

What You'll Do:

• Design and launch compelling email and push notification campaigns that resonate with our vast customer base.
• Develop and deploy engaging onsite marketing campaigns, optimizing digital storefronts for maximum impact.
• Contribute to the strategic development of comprehensive merchandising roadmaps across email, push, and onsite channels.
• Oversee the creative development process for all campaign assets, collaborating closely with a dedicated design team to ensure brand consistency and visual appeal.
• Collaborate with external agencies to amplify organic social media presence and engagement.
• Analyze campaign performance, providing insightful reports and recommendations to senior leadership to inform future strategies.
• Utilize content management systems to edit and publish dynamic content, leveraging basic HTML and XML for precise execution.

Must-Have Qualifications:

• Minimum of 3 years of hands-on experience in designing and executing digital marketing campaigns across various channels, including email, push notifications, mobile, and display.
• Proven ability to craft engaging, on-brand, customer-facing copy tailored for online audiences.
• Proficiency with Content Management Systems (CMS) and foundational skills in editing HTML and XML.
• At least 1 year of experience utilizing SQL or similar query languages for data analysis.
• Advanced proficiency in Excel, including VLookups, Pivot Tables, and data manipulation for both high-level and granular analysis.
• Exceptional written and verbal communication skills, with a track record of coordinating cross-functional teams and effectively presenting to senior management.
• A Bachelor's degree is required, with a major in marketing being a plus.

Nice-to-Have Qualifications:

• Experience managing large-scale digital, email, and push marketing programs.
• Familiarity with A/B or multivariate testing methodologies.
• Understanding of customer segmentation, profiling, and targeting strategies.
• Prior experience in organic social media management.
• Proficiency with various analytics tools and web traffic reporting.
• Demonstrated high standards and meticulous attention to detail.
• Proven ability to conceptualize, scope, and execute projects under strict deadlines.
• A confident, self-motivated individual with a strong bias for action.
• A track record of delivering results and effectively prioritizing tasks in a fast-paced, dynamic environment.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.