SEO/ GEO Analyst- Salt Lake City, UT

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Job Description Summary

Under the direction of the Manager of Search Engine Optimization, the SEO/GEO analyst will participate in shaping and implementing WGU's SEO/GEO strategy and assure continued performance of WGU's website and owned properties. They will be responsible for analyzing search and website analytics, identifying gaps in website content, optimizing pages for improved search results, building links, implementing strong technical SEO, and engaging in content creation and optimization.

Job Description

Essential Functions and Responsibilities:

* Continually research and adapt to changes in generative search, helping WGU to adapt to those changes and create new organic marketing techniques.

* Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.

* Perform keyword and competitor analyses.

* Execute effective link-building strategies.

* Optimize page content, metadata, and other on-page elements.

* Keep up to date on current algorithm, and SEO/GEO trends.

* Monitor daily performance metrics to understand SEO/GEO strategy performance.

* Create reporting on website analytics and performance.

* Monitor SEO/GEO metrics and key performance indicators to identify insights and potential issues.

* Understand and present information on industry best practices for measuring success of search.

* Performs other related duties as assigned.

Knowledge, Skill and Abilities:

* Passion for SEO/GEO and internet marketing.

* Outstanding ability to think creatively and identify and resolve problems.

* Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

* Ability to clearly and effectively articulate thoughts and points.

* High levels of integrity, autonomy, and self-motivation.

* This individual will have excellent analytical, organizational, project management, and time management skills.

Competencies:

Organizational Impact:

* Works to achieve operational targets within job areas impacting department, function, or office results.

* Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments.

Problem Solving & Decision Making:

* Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area's effectiveness while leveraging a systems-thinking approach.

* Problems faced may require an understanding of a broader set of issues and job areas.

Communication & Influence:

* Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.

Leadership & Talent Management

* May provide guidance and assistance to entry-level professionals and or support employees.

* Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.

Job Qualifications:

Minimum Qualifications:

* Bachelor's degree and 2+ years of related experience, or an advanced degree without experience.

Department Specific Minimum Qualifications:

* A Bachelor's degree in marketing, advertising, communications, business, or a related area is preferred.

* 3+ years of experience in successfully executing SEO campaigns.

* Basic knowledge of HTML, CSS and JavaScript.

* Strong understanding of search engine algorithms, technical SEO, and ranking methods.

* Experience with SEO industry programs and tools such as Google or Adobe Analytics, SEMrush, Screaming Frog, SEOClarity or similar.

* Experience with CMS platforms AEM, WordPress, or similar.

* Experience with content management tools such as WorkFront.

Physical Requirements:

* Prolonged periods sitting at a desk and working on a computer.

* Must be able to lift up to 15 pounds at times.

* Requires extensive sitting and dexterity to perform work on a PC.

* Typical physical demands include ability to sit, stand or walk extensively.

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Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.