Graphic Marketing Specialist - Peak Health

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor's degree in Marketing, General Business, Graphic Designs or related field.

EXPERIENCE:

1. Three (3) years' experience creating marketing materials for internal and external audiences.

2. Three (3) years' experience with Adobe print and imaging software (e.g. InDesign, Photoshop, Illustrator, Adobe Premier, Adobe After Effects).

3. Three (3) years' experience with design, imaging, and other multi-media programs.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Performs a variety of tactical functions to support the timely and successful execution of marketing plans and other activities for the Marketing/Communications Department.

2. Design creative and engaging marketing materials, including brochures, fliers, sales collateral, and member materials that communicate key messages about health insurance products.

3. Collaborate with the marketing and communication teams to create visually appealing and user-friendly content for both internal and customer-controlled materials.

4. Develop and design materials for social media, websites, online ads, and digital presentations that align with our brand identity and marketing strategies.

5. Create infographics and visual aids that simplify complex health insurance information, ensuring it is clear and easily understood by our audience.

6. Ensure consistency in all design materials, maintaining the integrity of the brand's voice, tone, and visual identity.

7. Edit and prepare files for print, digital publishing, and social media campaigns.

8. Responsible for graphic design of Peak Health marketing collateral and other printed pieces, signage, video, and digital marketing tactics.

9. Work on projects that support both external marketing and internal communication needs, such as presentations and reports.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Ability to sit for extended periods of time.

2. Ability to lift, push or pull 10-15 pounds.

3. Travel offsite occasionally.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

1. Standard office environment with electrical equipment (i.e., telephone, personal computer, copier, fax machines, etc.)

SKILLS AND ABILITIES:

1. Excellent administrative and organizational skills and the ability to multi-task.

2. Excellent oral and written communication skills.

3. Strong skills with MS Office suite of applications (Word, Excel, Outlook, PowerPoint, etc.).

4. Demonstrated competence in Adobe print and imaging software (Photoshop, Illustrator, InDesign).

5. Skill in the acquisition and processing of digital images.

6. Knowledge of printing processes, web design, and video editing programs.

7. Ability to work independently in a hybrid work environment.

Additional Job Description:

Scheduled Weekly Hours:

Shift:

Exempt/Non-Exempt:

Company:

Cost Center:

Address:

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.