Website Content Specialist

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Website Content Specialist is a critical driver of digital marketing performance within the marketing organization, serving as the dedicated owner of our website's content strategy and optimization. This content optimization expert combines analytical insights with creative copywriting to ensure every webpage, landing page, and content element drives maximum engagement and conversion. The strategic content professional who will thrive in this role demonstrates a proven ability to translate marketing campaign objectives and product initiatives into compelling website experiences that resonate with target audiences and support both SEO and PPC performance goals.

This role reports directly to the Search and Generative Engine Optimization Strategist and collaborates closely with stakeholders across Campaign Strategy, Product Marketing, Marketing Operations, and Performance Marketing teams to align website content with business objectives, optimize user journeys, and deliver measurable improvements in lead quality and conversion rates. Through continuous testing, optimization, and stakeholder collaboration, this role ensures our website serves as a high-performing revenue engine that adapts dynamically to market changes, product launches, and strategic initiatives.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Major responsibilities include, but are not limited to:

Website Content Development & Optimization

• Create, edit, and publish high-quality, engaging, and conversion-optimized website content across product pages, landing pages, resource hubs, and campaign-driven destinations.
• Ensure all website copy aligns with brand voice, positioning, and accessibility standards.
• Optimize content for both human readers and search engines using SEO and GEO best practices, including metadata, header structure, internal linking, and keyword integration.
• Coordinate with International marketing team to ensure its website is appropriately updated to reflect applicable product releases, marketing campaigns, and larger company and brand initiatives.

Content Performance & Conversion Optimization

• Collaborate with the SEO & Generative Optimization Strategist to continuously test and refine page content to improve engagement, reduce bounce rates, and drive conversion.
• Execute A/B tests on headlines, CTAs, and content layouts to identify high-performing variations.
• Analyze content performance data using tools like Google Analytics, Hotjar, SEM Rush, and Mentionlytics to identify opportunities for improvement.
• Collaborate with the SEO & Generative Optimization Strategist to implement content practices that enhance visibility in AI-powered platforms (e.g., ChatGPT, Google SGE, Perplexity).
• Structure content in a way that promotes AI summarization, accurate extraction, and featured inclusion in generative search environments.

Collaboration with Marketing Stakeholders

• Translate campaign briefs, product launches, and strategic initiatives into website content experiences that support lead generation and brand awareness goals.
• Work closely with Campaign Strategy, Product Marketing, and Experiential Marketing, and Field Marketing to align content with the full-funnel buyer journey.
• Advise Campaign Strategy on how to ensure PPC landing pages are optimized for ad quality scores, relevance, and post-click engagement.

Manage Website Content Documentation & Governance Processes

• Maintain the editorial calendar for key Platform and company webpages including updates, launches, and audits in coordination with campaign and content teams.
• Ensure content accuracy, compliance (e.g., legal or regulatory), and freshness across all site sections.
• Maintain consistency in content hierarchy, tone, formatting, and UX across all pages.
• Maintain documentation for page templates, publishing workflows, and content governance standards.
• Proactively identify and recommend process improvements to streamline collaboration and content delivery timelines.

Required Qualifications:

• Bachelor's Degree.
• 1-3 years experience with Content strategy and copywriting.
• 1-3 years experience Developing and implementing AI-supported workflows for content creation.
• 1-3 years experience with SEO and content optimization.
• At least 1 year/understanding of UX writing and understanding of content to user journey alignment.
• Hands-on experience with at least one web content management system (WordPress, Hybris, Adobe Experience Manager).
• Excellent communication skills; able to collaborate cross-functionally; relationship builder.
• Creativity and an experimental nature. Test and Learn mindset.

Preferred Qualifications:

• B2B marketing experience.
• Awareness of emerging generative engine optimization practices.
• Experience supporting the implementation of AI-based website marketing systems.
• Experience challenging standard content models to innovate on how marketing messages are delivered across the digital user journey.
• Experience piloting or adopting generative AI or automation platforms for SEO enhancement, dynamic page generation, or content optimization at scale.
• Ability to take creative risks in content design and testing, such as launching unconventional landing pages, interactive elements, or new storytelling formats aimed at increasing conversion and engagement.

Salary Range: $70,000 - $85,000/year

Exemption Status: Exempt

Physical Requirements:
Requires periods of close concentration; must be able to multi-task; must be able to travel occasionally; work overtime - more than 40 hours a week - as needed.

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.