medical insurance, life insurance, vision insurance, parental leave, paid time off, paid holidays, sick time, tuition reimbursement, 401(k), retirement plan
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Make your mark at the world's largest HVAC company Daikin Applied is seeking a Product Strategy Director - Chillers. The Product Strategy Director will plan and direct the marketing of the organization's water- and air-cooled Chiller products by performing the following duties personally or through subordinate supervisors. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor! Location: Staunton, VA - Hybrid What you will do:
- Establish strategic marketing plans to achieve corporate objectives for both water- and air-cooled Chiller products
- Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity
- Develop and manage marketing operating budget
- Plan and oversee advertising and promotion activities, including print, online, electronic media, and direct mail
- Evaluate and recommend distribution channel development programs
- Determine agencies and suppliers of record, and negotiate contract terms and conditions for major services
- Serve as liaison with outside agencies on ongoing promotional campaigns
- Oversee development and production of promotional and collateral materials
- Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
- Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
- Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
- Monitor competitive products and marketing activities
- Oversee development and maintenance of customer database
- Establish and maintain relationships with industry influencers and key community and strategic partners
- Resolve conflicts and facilitate changes in the structure of the marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities
- Conduct marketing surveys on current and new product concepts, and provide feedback for future product development
- Guide preparation of marketing activity reports and present to executive management
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
Minimum Qualifications:
- Bachelor's degree, or equivalent experience
- HVAC product and/or Chiller experience
- 10+ years of Product Management experience
- 6+ years of people leadership experience
- Work visa sponsorship is not available for this position
Preferred Qualifications:
- 12+ years of relevant experience
Benefits: Daikin Applied offers the following benefits for this position, subject to applicable eligibility requirements:
- Multiple medical insurance plan options + dental and vision insurance
- 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
- Company provided life insurance + optional employee-paid voluntary life insurance, dependent life coverage, and voluntary accident coverage
- Short-term and long-term disability
- 3 weeks of paid time off for new employees + 11 company-paid holidays
- Vacation accrues on a monthly basis, unless applicable federal, state, and local law requires a faster accrual
- Paid sick time in accordance with the federal, state, and local law
- Paid parental leave and tuition reimbursement after 6 months of continuous service
The typical annual base salary for this position ranges from $113,800-$188,300 + 20% bonus in Virginia. The range displayed represents the pay range for all positions in the job grade in which this position falls. Individual base pay will depend on a wide range of factors including your skills, qualifications, experience, and location.
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