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Partner Marketing Manager

Microsoft
United States, Washington, Redmond
Sep 07, 2025
OverviewThe Device Partner Sales (DPS) team plays a critical role in achieving this mission. We're positioned right at the intersection of customers, hardware partners and channel partners. We work closely with our external ecosystem and internal business groups to deliver amazing customer experiences powered by Microsoft Copilot, Windows, M365 and Azure. Opportunities in DPS are expansive. We span the entire product lifecycle from incubation, prototyping, and portfolio planning to the device design, and selling them through the Retail, Distribution and Reseller channel, sell-through to their consumer and commercial customers. As a member of our team, you will be part of growing a multi-billion-dollar business, charting new areas of innovation, and contributing to our partnership engagements worldwide. You will play a pivotal role in driving the sales and growth of Windows devices and AI services in partnership with the strength of our device partner ecosystem. As the Partner Marketing Manager, you will support the Worldwide Product, Sales, Marketing, and Operations (PSMO) team by leading the silicon partner co-marketing efforts within the Worldwide Sales and Marketing organization. This role is responsible for aligning joint priorities and KPIs, and for building a unified go-to-market (GTM) framework that enables seamless execution across both Microsoft and regional silicon partner teams.
ResponsibilitiesOrchestrate Alignment of Joint Priorities and GTM PlanStrategic Partnership & Planning: Align Microsoft Commercial Sales & Marketing GTM strategy with silicon partners by partnering with internal stakeholders (Windows Business Group, Device Partner Sales, WSSI, Device Technical Sales).Collaborate with silicon providers to define and drive joint commercial GTM strategies that support shared business goals.Develop and maintain joint silicon + DPS playbooks to guide execution and ensure consistency across teams.Lead the orchestration of through-partner co-marketing campaigns and sales/marketing events using modern marketing platforms and techniques.Own and manage the co-marketing contracting process, ensuring alignment and compliance across internal stakeholders.Apply structured planning and execution to build a clear rhythm of business and drive stakeholder engagement.Leverage modern marketing strategies, campaign flows, and customer journey mapping to optimize GTM impact.Foster cross-functional collaboration, removing barriers and aligning teams around shared priorities and customer value.Land and Monitor Joint Execution StrategyExecution Excellence & Field Enablement: Land joint commercial strategy with DPS and silicon regional sales and marketing teams.Partner with field teams to refine joint GTM motions and ensure operational excellence.Drive for results and set clear goals, forecasts resources, and remove obstacles.Collaborate and enecourage cross-group collaboration and integrate diverse perspectives.Plan, organize, and execute by coaching teams on regional plans and ensures leadership forums for monitoring execution.Measure Performance and Optimize StrategyKPI (Key Performance Indicator) Management & Strategic Insights: Define and maintain joint KPIs to assess impact of GTM motions across channel investments.Collect insights from field teams, OEMs, and silicon partners to support executive reviews.Make recommendations on strategic direction based on performance data.Business acumen & analytical problem solving by converting business outcomes into KPIs, using data to evaluate marketing efficacy, and apply structured problem-solving.Be passionate with modern marketing by understanding campaign flows and customer journey mapping to optimize performance.Strive for results that pursues continuous improvement through data-driven insights.
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