Senior Director, Social Media Strategy

Chobani
parental leave, paid time off, tuition reimbursement, 401(k)
United States, New York, New York
200 Lafayette Street (Show on map)
Sep 02, 2025
Summary Chobani is seeking a visionary Senior Director, Social Media to lead our social media strategy and execution across all platforms. This leader will drive engagement, innovation, and brand loyalty while ensuring our voice remains authentic and aligned with our mission. Responsibilities Define a new approach to Social for Chobani leveraging user generated content connected with sampling and consumer passion points. Be open to pioneering a new way of activation Develop and implement this holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, etc.) Drive Brand Governance in Social to protect brand reputation while leaning into organic social Build a roadmap that combines strategic vision with actionable steps, ensuring Chobani's social presence drives business impact Collaborate with Marketing, Communications, and Creative teams to ensure cohesive messaging and brand consistency Manage agency relationships and partnerships with influencers and content creators Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness Present reports and insights to senior leadership, making data-driven recommendations Champion a culture of testing and learning to continuously refine strategies and maximize impact Requirements 12+ years of experience in social media marketing, with at least 5 years in a leadership role Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus Hands on Approach to Social. Daily / Weekly pulse and detail orientation Proven track record of driving social growth for consumer brands, preferably in CPG (Consumer Packaged Goods) or food industries Expertise in platform-specific strategies for TikTok, Instagram, X, LinkedIn, and emerging platforms Strong analytical skills with proficiency in social listening and analytics tools (e.g., Sprout Social, Brandwatch, Google Analytics) Excellent communication and leadership skills About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 byHamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products inNew York,Idaho,MichiganandAustralia, and its products are available throughoutNorth Americaand distributed inAustraliaand other select markets. For more information, please visitwww.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave. Compensation Range: $203,000.00-$304,000.00, plus bonus.