Marketing Lead

Marketing Lead:

At B&A, we foster and embrace a distinct set of values that we live by and instill in all aspects of our organization: dedication, commitment, partnership, trust, and recognition. We have incorporated these values into successful delivery for our customers since 1988. B&A believes in ensuring its employees feel deeply connected to B&A, recognizing successes and hard work, and providing continuous opportunities to learn and grow. Our people are entrepreneurial thinkers that combine mindset, vision, and experience to drive value - not only to us as an organization, but to the clients we support. We promote a collaborative culture with our clients, and with each other, as one team working towards a common vision. We'd love for you to join our team!

Job Summary:

B&A is looking for a Marketing Lead to join a contract with a federal government client in support of an important mission. We are seeking a creative and results-driven Marketing Lead to join our team and take a leading role in shaping and executing B&A's marketing strategy, initiatives, and communication practices. This role will be responsible for overseeing our digital marketing efforts, corporate website management, and development of promotional materials. Working closely with cross-functional teams and leadership, you will ensure the effective integration of digital brand and marketing strategies across all channels. We are looking for candidates with strong written and verbal communication skills who can work independently and are able to thrive in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive engagement and growth across various platforms.
• Manage the creation and execution of marketing campaigns to promote B&A's services, products, and brand presence.
• Work closely with internal teams to define, refine, and communicate B&A's brand message across all marketing and communication channels.
• Analyze and report on digital brand and marketing KPIs (ROIs and KPIs).
• Collaborate with cross-functional teams to ensure marketing alignment with business goals.
• Oversee the maintenance, updates, and optimization of the corporate website.
• Utilize data and analytics to drive website improvements and enhance user experience.
• Implement changes to improve website design, functionality, and navigation while adhering to brand guidelines.
• Drive SEO strategies to improve organic search rankings.
• Design and develop high-quality marketing collateral, including brochures, flyers, digital assets, and presentations.
• Create compelling presentations for internal and external stakeholders.
• Ensure all marketing materials align with B&A's branding standards.
• Translate business goals into visually compelling and effective design solutions.
• Lead the management and execution of digital marketing initiatives across web, email, and social media.
• Utilize tools such as Google Analytics, AdWords, and other platforms to track and report on digital marketing performance.
• Conduct data-driven analysis to refine and improve marketing efforts.
• Ensure alignment of brand identity in both internal and external communications.

Education and Experience:

• This position requires a bachelor's degree in graphic design, fine arts, marketing, digital media or related field.
• Minimum of five (5) years of relevant experience in digital marketing, branding, and design with strong exposure to government or B2G markets (e.g., federal civilian, defense, contracting).
• Proven experience in brand development and leading marketing initiatives.
• A strong portfolio showcasing digital and print marketing projects is required.

Required Skills

• Proficiency and active use of Microsoft Suite, Adobe Design or Creative Suite, and other technology tools and platforms, and graphic design programs.
• Experience using web development and content management system (CMS) such as WordPress, and other digital tools for analytics such as Google Analytics, AdWords, etc. to analyze and track consumer behavior.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong written and verbal communication skills for creating reports, presentations, and correspondence.
• Strong organizational skills to manage multiple tasks and meet deadlines efficiently.
• Ability to work independently and exercise good judgment in a fast-paced environment.
• High degree of accuracy and attention to detail.
• Demonstrated understanding of project management tools and principles.
• Ability to collaborate effectively within a team environment and contribute to group projects.
• Strong interpersonal skills to interact professionally with team members and stakeholders

Desired Skills

• Skilled in analyzing market trends, government spending priorities, and competitor positioning to inform go-to-market strategies.
• Ability to measure ROI on marketing initiatives and use data to inform decision-making.
• Adaptability and willingness to learn new tools, processes, and technologies quickly.

More About B&A:

Notable Clients
B&A has grown to be a company that is trusted by our clients for exceptional service, innovative solutions, and inspired employees. Our service extends through federal, state, and local Government, the private sector, and higher education. Some of our notable clients include Department of Homeland Security, U.S. Customs and Border Protection, U.S. Senate, U.S. Courts, U.S. Census Bureau, U.S. Navy, and more.

Benefits and Programs

B&A is proud to offer three robust individual and family medical plans to full time employees, including a Health Savings Account (HSA) option as well as two tiers of dental coverage, vision, life & AD&D, disability, accident, hospital indemnity, and critical illness insurance. In addition to these benefits, B&A employees enjoy paid time off, B&A sponsored trainings and certifications, pet insurance benefits, commuter transit benefits and a free subscription to a virtual exercise platform (NEOU). B&A's 401(k) plan is available to all employees and includes a company matching contribution.

B&A has launched several programs to focus on employee engagement, wellness, and assistance. These include:

• The B&A Cares program: 30/60/90-day wellness check ins, personal development, financial management, and stress management seminars, and more
• A formal mentorship program
• Job shadowing and cross training opportunities
• Brand Ambassador program
• Employee Assistance Program (EAP) - Access to various support resources to include counseling, legal guidance, financial planning, and more
• Monthly teambuilding events
• B&A Annual Wellness Challenges: #StepWithB&A, #WalkDuringLunchWithB&A, #VolunteeringWithB&A, #ExerciseDuringLunchWithB&A, and more

At B&A, we place significant importance on improving the communities and lives of citizens across the nation through our involvement, technology expertise, and employees. B&A puts an emphasis on charitable efforts in the Northern Virginia area, including Capital Area Food Bank pantry drives, book donations, Hope for Henry Foundation events, and many more. In recognition of all these efforts, B&A has been named a Companies as Responsive Employers (CARE) award recipient by Northern Virginia Family Services and nominated by the Northern Virginia Chamber of Commerce for Outstanding Corporate Citizenship Award.

EEO

B&A provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. B&A complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy covers conduct occurring at B&A's offices, and other workplaces (including client sites) and all other locations where B&A is providing services, and to all work-related activities.

EEO is the Law

B&A participates in e-Verify. We provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 Form to confirm work authorization.