Strategic Insights Director, Digital Market Intelligence - Hybrid in Eden Prairie MN

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Optum is seeking a Market Intelligence & Consumer Insights professional to lead digital competitive and VoC insights. This leadership position will serve as a primary point of contact with the Consumer Experience & Digital Product team. This position will contribute to our Strategic Insights team, which has an increasingly important leadership role in driving growth for UnitedHealth Group and enabling our mission to help people live healthier lives and help the health system work better for everyone.

This role is responsible for driving short- and long-term insights for Optum. As the Director of Digital Market Intelligence and VoC Insights, you will act as a key partner to senior executives, digital and CX leaders, ensuring the expansion and activation of digital competitive and VoC insights. This role is responsible for actionable insights and bringing best-in-class digital competitive practices and measurement capabilities to Optum.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities:

• Develop relationships with internal stakeholders and build partnerships to execute research plans that effectively address the needs of the Consumer Experience & Digital Product team at Optum
  
• Lead digital competitive intelligence capability, working with business partners to address needs, and bringing new actionable insights in a timely manner
  
• Develop a process for monitoring market developments and consumer trends utilizing secondary research and cross-industry benchmarks to keep stakeholders regularly informed
  
• Collaborate effectively with senior management, executive leadership, digital leaders, business leaders, analytics, Strategic Insights teams, and external research partners
  
• Conduct custom market research projects using both primary and secondary research
  
• Have in-depth knowledge of the market trends and key competitors relevant to Optum and UnitedHealth Group digital solutions
  
• Craft and lead enterprise competitive insights work that drives digital strategy for Optum
  
• Partner with internal business partners to identify insight needs and provide research consultation, often in collaboration with broader the Strategic Insights team
  
• Be an effective storyteller to influence and impact senior executive decision-making
  
• Lead enhancement and expansion of digital insights collection capabilities and best practices
  
• Lead the design, analysis, and communication of findings for digital experience-based surveys (with emphasis on Task Completion and NPS)
  
• Synthesize findings from various research sources (primary, secondary, market & consumer trends, behavioral & web analytics) to deliver actionable insights and concisely communicate findings to drive change throughout the organization
  
• Ongoing engagement with Consumer Experience & Digital Product team to review market, VoC trends and strategize improvements
  
• Effectively present customer stories to wide audiences with a bias towards actionable recommendations
  
• Effectively juggle multiple projects, deliverables, and deadlines in a fast-paced environment while ensuring reporting is accurate and easy to digest
  
• Contribute to the success of a strong Strategic Insights team as a collaborative team member

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 8+ years leading market intelligence & consumer insights
  
• 8+ years proficiency in Microsoft Office Suite (Word, PowerPoint and Excel)
• 6+ years leading digital competitive and VoC insights
  

Preferred Qualifications:

• 8+ years working in a professional environment
  
• Experience blending behavioral and perceptional information in digital space
  
• Healthcare and/or financial experience
  
• NPS experience
• Proven ability to develop and execute digital competitive and experience measurement strategy
  
• Proven ability to drive cross-functional efforts through insights and relationship development
  
• A self-starter and problem solver with passion for driving action through insight curation

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $110,200 to $188,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.