Vice President of Enrollment and Marketing

The Vice President of Enrollment and Marketing provides strategic leadership for the University's enrollment and marketing functions. This position is responsible for planning, executing, and assessing Utah Tech University's Strategic Enrollment Management Plan, as well as its institutional marketing and public relations strategy, to advance the University's mission, elevate its brand, and grow student enrollment.

The Vice President oversees the offices of Admissions, Financial Aid & Scholarships, International Programs, and University Marketing & Communication (UMAC), with strategic responsibility for enrollment marketing, regional academic pathways, and student onboarding initiatives. Reporting to the President, this leader serves as a key member of the President's Cabinet and works closely with academic, administrative, and community partners to align recruitment and branding efforts with institutional goals.

• Lead the implementation and continuous improvement of a comprehensive, multi-year Strategic Enrollment Management Plan.
• Oversee all facets of student recruitment, admissions, onboarding, and scholarship awarding, including application review, acceptance processes, and yield strategies.
• Drive enrollment growth at the University through the development and execution of enrollment management strategies.
• Collaborate with academic and student success leaders to ensure smooth transitions and retention support for first-year students.
• Provide oversight and guidance for International Programs and Regional Academic Pathways to ensure alignment with enrollment goals and institutional partnerships.
• Monitor enrollment trends, identify opportunities for growth, and ensure alignment with workforce and regional demands.
• Develop and execute a comprehensive and integrated marketing and communications strategy to enhance the visibility, identity, and reputation of Utah Tech University.
• Coordinate all institutional marketing and communication efforts-including advertising, digital and social media, branding, content strategy, public relations, and internal communications.
• Oversee the University Marketing & Communication Office, including public relations, creative/visual services, and events and promotions teams.
• Cultivate strong relationships with local, regional, and national media outlets, and serve as an institutional spokesperson when appropriate.
• Ensure that marketing messages and brand positioning are clear, consistent, and aligned across all University platforms and departments.
• Provide dynamic leadership to a diverse team across multiple departments, fostering collaboration, innovation, and accountability.
• Direct the hiring, supervision, evaluation, and professional development of staff within Enrollment Management and Marketing & Communication.
• Manage budgets and ensure responsible stewardship of resources within all reporting units.
• Serve on University committees and collaborate across campus to foster student engagement, institutional effectiveness, and community connection.
• Perform other duties as assigned by the President.

• Master's degree in a related field (e.g., higher education, marketing, communication, public relations, public administration, business administration) required; doctorate or terminal degree strongly preferred.
• Minimum of five years of progressive leadership experience in enrollment management, marketing, communications, or a related field.
• Demonstrated ability to lead cross-functional teams, manage complex projects, and build consensus across diverse stakeholder groups.
• Strong knowledge of higher education admissions, recruitment, financial aid, student support services, and onboarding strategies.
• Proven experience with integrated marketing strategy, brand development, digital media, and communications across traditional and emerging platforms.
• Familiarity with CRM and marketing automation systems commonly used in higher education (e.g., Slate, Salesforce, etc.).
• Excellent written, oral, and interpersonal communication skills.
• Experience in a university setting, preferably one with a polytechnic or regional mission.
• Strong understanding of regional demographics, workforce needs, and higher education trends influencing enrollment, access, and institutional visibility.

POSITION DETAILS, COMPENSATION AND BENEFITS: Full-time overtime-exempt executive staff position. Annual salary of $190,000+ depending on qualifications and experience. Desired start date of October 2025. Excellent benefits package included that begins on start date; includes medical, dental, vision, disability, and life insurance, employee assistance and wellness programs, retirement plan contributions, and undergraduate tuition waivers for employees and eligible dependents, as well as paid holidays in addition to sick and vacation leave accruals. See https://humanresources.utahtech.edu/employee-benefits/ under "Benefits Summary" for more details.

ELECTRONIC APPLICATION PROCEDURES: Position open until filled; applications will be reviewed as they are received. Submit application materials (including resume contents and contact information for three professional references) and upload a cover letter electronically. If, because of a disability, you need special services or facilities in order to apply for this opening, please call the Human Resources Office at (435) 652-7520.

ABOUT THE UNIVERSITY: Utah Tech University is an open, comprehensive, polytechnic institution, committed to exceptional student learning and success that has adopted an instructional approach of "active learning. active life" and a culture of innovation and entrepreneurship. We seek faculty and staff committed to creating an active, applied and career-oriented learning environment that is student-centered. Established in 1911 as a community college and in 2013 as a state university, our University is located in picturesque southwestern Utah, approximately 120 miles north of Las Vegas. The area is renowned for its red rocks, desert climate, over 300 days of sunshine annually, and featuring easy access to world-class outdoor recreational opportunities. Click here to learn more about the University.

Utah Tech University is a fast-growing Utah public institution of higher education, with more than 13,000 students. We offer over 250 programs, including doctoral, masters, bachelors, associates, certificates, endorsements, minors, and/or emphases. We seek faculty and staff committed to creating an active, applied, and career-oriented learning environment that is student-centered, who bring new ideas, possess values and career aspirations aligned with the University's mission and vision, and are inspired to build a premier open, comprehensive, polytechnic university. Utah Tech University is an Equal Opportunity employer; the President and employees of the University are fully committed to equal opportunity within its employment programs and activities. Utah Tech does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, pregnancy, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or the University's non-discrimination policies:

• Director of Equal Opportunity Compliance / Title IX Coordinator: Hazel Sainsbury - titleix@utahtech.edu, HCC 579, 435-652-7747.
• Deputy Title IX Coordinator: Brenda Medrano - titleix@utahtech.edu, BROWN 102, 435-879-4769.

For further information regarding non-discrimination, please visit https://titleix.utahtech.edu/ or contact:

• U.S. Department of Education, Office of Assistant Secretary for Civil Rights, ocr@ed.gov, 800-421-3481.
• U.S. Department of Education, Denver Regional Office, ocr.denver@ed.gov, 303-844-5695.

The University provides key institutional information regarding Academics, Campus Safety, Student Services, Employment Laws, and other requirements per the Higher Education Act and other consumer information requirements to prospective students, students, UT employees, and prospective employees online at https://utahtech.edu/right-to-know/ and https://police.utahtech.edu/clery-act/.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification.