VP, Downstream Marketing (Commercial Marketing)

Lead Masimo's downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders.

Key Responsibilities

• Marketing Strategy & Execution
  Develop and own comprehensive downstream marketing strategies-from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more)
• Go-to-Market Leadership
  Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customerfacing programs to drive adoption and impact.
• Brand & Messaging Oversight
  Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market
• CrossFunctional Collaboration
  Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact
• Customer Insight & Market Intelligence
  Conduct field/customer research-often alongside sales-to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs
• Strategic Planning & Analytics
  Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth
• Team Leadership & Development
  Build, inspire, and guide a highperforming marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance
• Stakeholder Engagement & Field Support
  Support key customer events and field activities as needed; ensure alignment with overall commercial objectives

Qualifications:

• Education
  Bachelor's degree required; MBA or advanced degree preferred
• Experience
  At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing
• Strategic & Analytical Strengths
  Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills
• Leadership & Influence
  Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams
• Commercial Acumen & Collaboration
  Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy-comfortable managing budgets and forecasting ROI
• Personal Attributes
  Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%

Compensation

The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 30% annual bonus based on Company, department, and individual performance.