Director, Creative

Position Summary:

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.

In the Creative Director position, you'll lead the development and execution of brand strategy across multimedia platforms to drive customer engagement and deliver measurable business impact. You'll oversee the creation of resonant, data-informed content and campaigns that elevate brand visibility, deepen customer connections, and support growth. By integrating emerging technologies and scalable systems, you'll transform how creative work is produced, enabling teams to deliver consistent, high-impact storytelling across channels.

Skills Needed:

• Champions Innovation - Propels teams to unlock value with cutting-edge, tech-enabled innovations. Stays ahead of the tech curve, ready to embrace the next big thing. Leads with an entrepreneurial mindset and takes calculated risks.

• Leverages AI & Business Insight - Leads with an AI-First mindset infusing technology into customer solutions and workflows. Harnesses the power of AI and data to cut through noise and inform decisions. Blends business savvy, financial acumen, industry knowledge, and tech expertise to set priorities.

• Demonstrates Influence & Organizational Savvy - Wields influence with a masterful understanding of organizational dynamics, effortlessly navigating the complexities to shape outcomes and drive strategic alliances.

• Drives Accountability & Results - Sets clear goals and ensures team members deliver top-notch results. Uses data and tech to boost accountability, pushing everyone to excel individually and as a team.

• Demonstrated success leading integrated campaigns across formats and channels, aligning creative direction with measurable business outcomes.

• Expertise in visual design and content strategy, ensuring brand consistency while pushing creative boundaries.

• Advanced proficiency with creative tools and platforms, including Adobe Creative Suite and emerging AI-driven content generation technologies.

• Scales creative leadership by building and communicating systems that empower teams to execute strategy effectively and maximize the impact of creative assets across the organization.

What You'll Do and Impact:

• Own the end-to-end creative strategy and execution for positioning, marketing, and advertising campaigns across all channels.

• Transform complex concepts and data into clear, compelling visual stories that resonate with target audiences.

• Champion consistent brand expression and message clarity across products, platforms, and customer personas.

• Lead and develop a high-performing creative team, delivering exceptional work that drives measurable business results.

• Direct the creation of impactful content-from headlines and CTAs to videos and presentations-that inspires action.

• Influence and align executive stakeholders around creative strategies that deliver breakthrough outcomes.

• Collaborate closely with marketing, sales, and product teams to ensure creative work supports broader strategic goals.

• Integrate emerging tools and AI technologies to scale creative development and elevate brand expression.

• Facilitate cross-functional collaboration, driving alignment and execution across multiple stakeholders.

Experience:

• Bachelor's degree in Design, Advertising, Communications, UX, or a related field.

• 7+ years of experience leading creative direction, content development, or campaign strategy.

• Proven track record of delivering successful, data-informed creative initiatives.

• Proficient in Adobe Creative Suite, Figma, and AI tools such as ChatGPT and Midjourney.

• Ability to travel by car and/or plane up to 10%.

Additional Items of Interest:

• Experience in senior care, health tech, or mission-driven sectors preferred.

• Certification or training in UX, design strategy, or AI tools a plus.