Sales and Marketing Manager

Company Description

Dynamic Ratings is an ISO-certified company dedicated to providing monitoring, control, and communication solutions for our customers in the utility industry. We provide condition-based monitoring products and services to reduce outages, increase safety, and gain visibility of electrical equipment throughout the power grid. Our team values integrity, hard work, and lifelong learning, serving industries and communities worldwide.

Position Summary:

We are seeking a dynamic Sales and Marketing Manager to drive revenue growth and expand our market presence. This dual-function role combines strategic marketing leadership with hands-on sales execution, perfect for a results-driven professional who thrives in a fast-paced environment.

Key Responsibilities

1. Sales Management
   
   
   
   • Develop and execute comprehensive sales strategies to achieve quarterly and annual revenue targets.
   • Build and maintain strong relationships with key clients, prospects, and strategic partners.
   • Manage the entire sales cycle from lead generation to contract negotiation and closing.
   • Analyze sales performance metrics and market trends to identify growth opportunities.
   • Collaborate with cross-functional teams to ensure seamless customer experience.
   • Maintain accurate sales forecasts and pipeline management in CRM system.
   
   
   
   
2. Marketing Leadership
   
   
   
   • Conduct marketing research and competitive analysis to inform strategic decisions.
   • Provide strategic direction to the marketing team through data-driven insights, leveraging tools such as Google Analytics, Salesforce, and Pardot to analyze campaign performance, customer behavior, and market trends.
   • Develop compelling marketing materials, presentations and sales collateral.
   • Provide strategic oversite and direction for integrated marketing campaigns globally.
   • Manage brand positioning and messaging consistency across all customer touchpoints.
   • Oversee content marketing strategy including social media, email campaigns and website optimization.
   • Oversee lead generation activity such as trade shows, webinars, promotional activities, etc.
   
   
   
   

• Bachelor's degree in Marketing, Business Administration, or related field.
• 8+ years of combined experience in sales and marketing roles.
• Proven track record of exceeding sales targets and driving revenue growth.
• Strong understanding of digital marketing channels and marketing automation tools.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in CRM software (Salesforce, HubSpot, etc.) and marketing analytics tools.
• Experience with lead generation, customer acquisition, and retention strategies.
• Strong analytical skills with ability to interpret data and make data-driven decisions.

• MBA or advanced degree in Marketing/Business.
• Experience in the Power Industry or B2B sales environment.
• Knowledge of marketing automation platforms and customer journey mapping.
• Certification in Google Analytics, HubSpot, or similar marketing tools.
• Experience managing marketing budgets and ROI analysis.