Director, Social Strategy & Creator Partnerships (P1-2071311-1)

Summary of Job Description:

The Director of Social Strategy & Creator Partnerships is responsible for developing and executing integrated social ecosystems that ignite brand engagement.This position identifies macrotrends, cultural moments, and emerging platforms that move our brand from known to loved.The Director, Social Strategy & Creator Partnerships architects comprehensive social strategies that leverage creator economies, influencer partnerships, and strategic brand collaborations to drive sustainable business growth.This position leads, coaches, and develops a team of digital storytellers and leadds cross-functional initiatives to seamlessly integrate social within our national, digital and local campaign landscape.In addition, the Director has oversight over our social agency, creator agencies and partners, and community management leaders and determines brand partnerships.

Job Responsibilities:

• Designs a comprehensive social media vision aligned with Panda brand positioning, brand strategy, and business objectives, anticipating future cultural shifts and platform evolution.
• Leads and coaches a team of digital storytellers, creator specialists, social production coordinators, and community management stakeholders.Establishes team organization structure that can grow as platforms evolve.
• Identifies emerging social platforms, creator trends, and cultural moments that align with brand values and marketing imperatives. Champions social-first thinking across the integrated marketing communications team.
• Builds and manages strategic relationships with paid creators across all tiers (micro, macro, mega, celebrity) to create an integrated influencer ecosystem.
• Identifies and cultivates emerging talent before they reach mainstream awareness, building long-term brand advocacy relationships.
• Establishes key KPIs that connect social initiatives to broader Panda people, guest, and financial KPIs.
• Provides quarterly business reviews and strategic recommendations to leadership.Develops comprehensive measurement frameworks that track both engagement and business impact.
• Collaborates with the analytics team to identify guest insights that inform social strategy and content development.

How we reward you:

• Hybrid remote schedule
• 401K with company match
• Yearly bonus opportunity*
• Full medical, dental, and vision insurance *
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays*
• Continuous education assistance and scholarships*
• Income protection including Disability, Life and AD&D insurance*
• Bereavement leave*

*Benefits available for eligible permanent full time associates

Your background and experience:

• Bachelor's degree in marketing, innovation, communications, advertising, computer science or related field required
• Minimum ten years in social media role with increasing project management responsibility, preferably in a restaurant, retail, or consumer brand industry; demonstrated experience managing influencer/creator partnerships at scale as well as developing partnerships and strategic alliances
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Pay Range: M4: $161,000 - $226,000 / Annual

* Within the range, individual pay is determined using various factors, including work location and experience.

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Panda Strong since 1983:

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,300 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it's impacting our team or the communities we work in, we're proud to be an organization that embraces family values.

You're wanted here:

We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to bloom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodations. If there is a reason you believe you require an accommodation, please reach out to our accommodation team vie email at PandaLOA@PandaRG.com.