Marketing Specialist

Marketing Specialist

The Willamette Valley Cancer Institute and Research Center (WVCI), Central Oregon's largest privately owned cancer care and treatment center, is looking for a Marketing Specialist to join our team. WVCI takes an approach to cancer care that involves "putting the patient in the center of the room". The right candidate for this position will collaborate with local philanthropic leaders, WVCI cancer leaders, and referring physicians to help accomplish this mission.

This role is responsible for marketing functions including market analysis, market research, marketing plans, field marketing programs, and advertising copy development. This rewarding role also includes a hint of oncology liaison work where the right candidate will follow our experienced liaison's lead to help achieve practice growth goals.

The general pay scale for this community focused position is $70,000-$90,000. The hiring rate is dependent on many factors, including but not limited to: prior work experience, education, job/position responsibilities, location, work performance, etc.

Employment Type: Full-time

Benefits: M/D/V, Life Ins., 401(k)

Location: Eugene, OR

• Work collaboratively with operational leaders, physicians, site managers, and practice staff to understand business needs, plan and execute sales and marketing strategies which align with practice goals.
• Assist in the development and preparation of market research, marketing plans, and service line development across all marketing segments.
• Implement marketing plans including analyzing competitors service lines and marketing techniques, strategies, consumer research, while observing marketing legislation.
• Assist in the coordination of all company communications programs, including but not limited to press releases, emails, print collateral, website content, signage, and advertising copy.
• Assist in designing, implementing, and coordinating market research policies and programs. Participate in market research studies to determine and define customer needs.
• Assist in monitoring markets, industries, and companies to maintain an updated information base (CRM). Recommend service modifications based on research or communication with appropriate field staff.
• Conduct financial analysis for the Marketing function as needed.
• Assist in the development and distribution of pertinent reports that support marketing programs and management. Ensure timely generation and summarization of reports as appropriate.
• Participate in the statistical analysis of trending information and estimates of market development and potential.
• Assist in the strategy, creation, and implementation of general advertising campaigns, including content creation and media placement.
• Review, edit, and write copy for advertisements, brochures, booklets, and direct mail pieces. Assist in the development of annual objectives, programs, and projects which will improve the efficiency of company advertising.
• Assist in creation of brand consistent designs and messaging, review, proof/editing process of company internal and external creative content across different mediums, including print, digital, web.
• Assistance in developing and executing digital strategy from funnel development to conversion across website/social media/email channels.
• Serve as a liaison between the company and outside agencies, organizations, and practices as needed.
• Support practice growth efforts through practice visits, sales calls, tumor boards, community events, tradeshows and cross-business collaboration.
• Use professional concepts and company objectives to resolve complex issues and ensure referral feedback is communicated/followed up appropriately
• Utilize CRM (Salesforce) to develop growth strategy, implement sales plans, track growth, analyze/report conversion growth.
• Establish and maintain ongoing communications with WVCI practice physicians and staff, with referring providers and their staff, with key contacts at organizations WVCI sponsors, and with patients through sponsorship activities.
• Other duties as assigned.

• Bachelor's degree in Marketing, Public Relations, Business Administration, or related degree and 0-3 years related work experience.
• Prior marketing experience in a Health Care setting or healthcare sales calling on physician accounts preferred.
• Experience with editing software like Adobe products and Canva required.
• Ability to read people and situations, adapt accordingly to build and maintain trust effectively.
• Website management experience preferred.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Requires full range of body motion particularly manual and finger dexterity and eye-hand coordination. Adequate finger dexterity and feeling to performs keyboarding and substantial repetitive motions involving the wrists, hands and/or fingers. Requires corrected vision and hearing to normal range. Must be able to view computer screen and printed material accurately. Occasionally lifts and carries items weighing up to 40 lbs.

The US Oncology Network is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.