New 
Manager of Events & Experiences
 Toshiba Global Commerce Solutions | |
life insurance, 401(k)
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 United States, North Carolina, Durham | |
| 3901 South Miami Boulevard (Show on map) | |
 Jun 27, 2025 | |
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Toshiba Global Commerce Solutions is seeking a dynamic and strategic Manager of Events & Experiences to lead the planning, execution, and optimization of our event strategy. This pivotal role will shape how Toshiba shows up across the industry-whether through high-impact tradeshows, partner activations, customer briefings, or other immersive brand experiences.
You will oversee a high-performing event team and work cross-functionally with Marketing, Sales, Product Management, Business Development, and Executive Leadership to deliver brand-elevating experiences that drive pipeline, customer loyalty, and industry recognition. This is a highly complex, hands-on leadership role that requires a balance of strategic vision, creative thinking, meticulous execution, and data-driven decision-making. Key Responsibilities Event Strategy & Planning * Own the global event strategy and master calendar, aligned to business goals and marketing priorities * Define event KPIs, messaging goals, and cross-functional stakeholder alignment * Evaluate new opportunities for strategic participation or hosted experiences Tradeshows & Industry Events * Lead Toshiba's presence at flagship events (e.g., NRF, NACS, EuroShop) including booth strategy, logistics, staffing, speaking opportunities, and ROI analysis * Identify partner activations and alternative engagement models to drive pipeline Toshiba-Owned & Partner Events * Plan and execute executive forums, Customer Advisory Councils, webinars, sales kickoff events, and regional roadshows * Engage our channel and partner teams to execute our participation in partner events, roadshows and more. * Ensure a best-in-class experience that strengthens relationships and brand loyalty C ustomer Briefing Center & Executive Engagements * Manage strategy, scheduling, and content for high-touch Executive Briefing Center & Customer Innovation Studio experiences and executive engagements * Collaborate with Sales and Product teams to tailor sessions to strategic customer needs Team & Vendor Leadership * Lead and mentor a small team of internal event professionals and external vendors * Oversee all agency relationships, event technology platforms, and production partners * Ensure consistent delivery of high-quality, on-brand experiences Project Management & Operations * Own the end-to-end planning and delivery of events including budgeting, contracts, timelines, logistics, and reporting * Drive operational excellence and process improvements through automation, AI tools, and standardized workflows * Ensure events are executed on-time and within budget, with clear roles and responsibilities Analytics & Optimization * Track, analyze, and report event performance against KPIs including ROI, pipeline influence, and customer satisfaction * Apply insights to continuously optimize event portfolio and maximize marketing effectiveness Required Qualifications * 12+ years of B2B event marketing or corporate events experience, preferably in technology or retail * Proven success in managing tradeshows, partner activations, and hosted customer programs * Strong leadership experience managing internal teams and cross-functional stakeholders * Expertise in logistics, vendor management, and event technologies (e.g., GoldCast, Cvent) * Excellent budgeting, negotiation, and communication skills * Experience working with senior executives and high-value customers * Demonstrated ability to measure and report event ROI and influence on pipeline Preferred Qualifications * Familiarity with the retail technology ecosystem and ISV/channel partnerships * Experience managing executive briefing programs or Customer Experience Centers * Creative mindset with the ability to translate brand vision into compelling physical and digital experiences * Strong understanding of the full event marketing funnel-from awareness to pipeline acceleration Financial & Strategic Impact This role oversees a multimillion-dollar events budget and is directly responsible for delivering measurable business outcomes. Events led by this role impact deal velocity, brand awareness, customer loyalty, and cross-sell/upsell opportunities. Success will be evaluated through KPIs such as pipeline influenced, cost-per-lead, event ROI, and customer satisfaction. Complexity & Scope This is a highly strategic and operationally complex role. It requires working across multiple event types, departments, geographies, and partner ecosystems. The Manager must balance creativity with precision, lead under pressure, and drive consensus across senior stakeholders to ensure Toshiba shows up with clarity and impact in the market. ABOUT THE COMPANY Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe's Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader. The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let's get together to drive the new economy. Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following: Group health coverage (medical, dental, & vision) Employee Assistance Programs Pre-tax spending accounts 401(k) plan (with company match) Company provided life insurance Pet Insurance Employee discounts Generous paid holiday schedule, paid vacation & sick/personal days EEO Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email benefits@toshibagcs.com to request an accommodation. DIVERSITY, EQUITY & INCLUSION We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we're committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency). We're passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future. EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) | |