Sr. Brand Marketing Manager

Hearth & Home Technologies
life insurance, vision insurance, paid time off
United States, Minnesota, Lakeville
7571 215th Street West (Show on map)
Jun 20, 2025
Description Position at Hearth & Home Technologies, LLC Every professional wants to work for an industry leader. Now is your chance as Hearth & Home Technologies is hiring aSr. Brand Marketing Manager, located inLakeville, MN. A career at Hearth & Home Technologies puts you in the position of working with the most popular brands in the industry and having an impact on a product that people love. The hearth is the center of the home and family life. Reporting to the Vice President, Marketing, the role of Sr. Brand Marketing Manager supports the vision and goals of Hearth & Home Technology (HHT) Fireplace Business Unit. In this role, you will be responsible for building, developing, managing, and amplifying the overall brand strategy, position, look and feel, and voice and tone of HHT's fireplace brands. You will serve as the quarterback for brand campaign development, execution, and measurement. Success will be achieved through strong collaboration, ability to think differently about how to connect with audiences and bringing a sharp focus to brand consistency across every channel and touchpoint. You'll work across teams to bring brand and product solutions to life in a way that's relevant, intuitive, and memorable.Your efforts will drive growth of our fireplace brands and categories. Responsibilities Lead Campaign Strategy & Execution: Drive the planning, development, and implementation of brand campaigns across channels. Ensure messaging resonates emotionally and intellectually with target audiences and aligns with the overall brand strategy. Oversee Cross-Functional Execution Teams: Coordinate resources responsible for executing brand campaigns, content creation, web and digital experiences, social media, design, and events. Collaborative Integration: Work closely with leaders from the Product Portfolio team, Channel Marketing, Segment leaders, Digital, Creative and MarTech teams to ensure alignment and consistency across all customer-facing initiatives. Customer-Centered Thinking: Champion an "outside-in" approach to marketing - intuitive, audience-first strategies that go beyond traditional inside-out tactics. Campaign Performance: Define KPIs, monitor performance, and use data-driven insights to optimize and refine brand campaigns. Brand Storytelling & Messaging: Develop, communicate, and maintain a unified brand story and messaging architecture across all marketing outputs. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience Minimum of 8 years of progressive experience in brand marketing, campaign development, or integrated marketing Prior people leadership preferred Proven track record of leading high-impact, multi-channel brand campaigns from strategy to execution Experience working across cross-functional teams including Product, Digital, Creative, and Channel Marketing Financial acumen with experience managing to a budget and overseeing overall marketing investment accountability Proficient in Microsoft Office Suit - especially Excel, PowerPoint, and Word Prior experience in the residential building supplies industry preferred Background in both B2B and B2C environments preferred Competitive Compensationwith a salary range of $142,000 to $178,000 About Working for Hearth & Home Technologies Hearth & Home Technologies (HHT) is the Residential Building Products division of HNI Corporation (NYSE: HNI). We are the world's leading developer, manufacturer, distributor and installer of hearth products. Our products include a wide variety of gas, electric, wood burning fireplaces, inserts, stoves, fire tables, fire pits and accessories. HHT carries the industry's best and most recognized brands, including: Heat & Glo, Heatilator, Harman, Quadra-Fire, PelPro, Vermont Castings, Outdoor GreatRoom Company (OGC), and Fireside Hearth & Home retail stores and builder design centers. Lakeville, Minnesota is our home, but we have locations throughout the United States.Our driving passion surrounds the pillars of bringing warmth, comfort, and peace of mind to the places people live and gather! In addition to your salary, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision Insurance, Health Savings Account, Disability Benefits, Life Insurance, Paid Time Off and Holidays, and Retirement Benefits). Hearth & Home Technologies benefits are subject to eligibility requirements. Our company endeavors to make www.hearthnhome.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 952-985-6000 or via email at [emailprotected]. The Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.