Brand Manager, EXPAREL

Summary:

The Brand Manager, EXPAREL, will play a key role in managing the day-to-day activities for the EXPAREL brand, contributing to the execution of its marketing strategy, and helping to drive its growth across diverse therapeutic areas. This position requires a proactive and results-driven marketer who can work cross-functionally to ensure the brand's success in meeting the needs of healthcare providers and patients. The Brand Manager will be involved in strategic brand initiatives, market analysis, and ensuring effective communication of the brand's value proposition to Healthcare Providers (HCPs), with a particular focus on empowering our field teams.

Essential Duties & Responsibilities:

1. Brand Strategy & Tactical Execution:
   • Collaborate in the development and execution of the EXPAREL brand strategy, including long-term positioning, customer engagement tactics, and promotional initiatives.
   • Ensure alignment with broader organizational goals while driving brand growth and positioning.
2. Cross-functional Collaboration:
   • Work closely with sales, medical affairs, regulatory, and commercial teams to align brand vision and marketing activities.
   • Support the execution of integrated marketing strategies, ensuring smooth coordination between teams and functional areas.
   • Function as a primary liaison between Marketing and the Field Sales team, ensuring consistent and timely communication of brand updates, strategies, and resources.
   • Partner closely with the Training department to develop and deliver comprehensive training materials and programs for the field team, ensuring they are equipped with the knowledge and tools needed to effectively communicate the EXPAREL value proposition.
3. Market Insights & Competitive Analysis:
   • Conduct market research and competitive intelligence to assess the evolving landscape and identify opportunities for growth.
   • Analyze key metrics to refine marketing strategies, monitor brand performance, and adapt tactics to improve results.
4. Brand Communication & Stakeholder Support:
   • Assist in developing impactful marketing materials, including sales tools, promotional content, and educational resources for internal teams and external stakeholders.
   • Ensure consistent messaging across all channels and touchpoints, aligning with the EXPAREL brand's objectives.
   • Develop and implement field enablement tools, channels, and resources that enhance sales effectiveness and support customer engagement.
5. Stakeholder Engagement:
   • Support key opinion leader (KOL) and external partner engagement to enhance brand awareness and strengthen relationships within the healthcare community.
   • Represent the EXPAREL brand at relevant industry events and assist with KOL relationships to foster brand advocacy.
6. Resource Management & Budget Support:
   • Help manage marketing budgets and ensure resources are allocated effectively to maximize ROI.
   • Track the effectiveness of marketing spend and adjust strategies to optimize budget utilization.
7. Commercial Execution:
   • Play a key role in the tactical execution of brand strategies, from the development of sales materials to the execution of promotional campaigns.
   • Work closely with sales teams to ensure the availability of tools that effectively engage customers and drive sales performance.
8. Brand Health & Performance Tracking:
   • Regularly track and report on brand performance using relevant KPIs, providing insights to senior leadership on brand health and market share.
   • Collaborate with the team to continuously adjust marketing strategies to meet both short-term and long-term objectives.

Interaction:

Will collaborate closely with employees in all other functional areas and directly with the commercial team, including regular engagement with the field sales and training teams.

Education and Experience:

• A bachelor's degree in business or Life Sciences is required; an MBA or advanced degree is preferred.
• 3+ years of experience in brand management, marketing, advertising, or a related field, preferably in the pharmaceutical, biopharmaceutical, or medical device sectors.
• Experience in cross-functional collaboration, with the ability to influence stakeholders and drive brand objectives.
• Previous experience in sales or training is a plus.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities:

• Strong interpersonal and communication skills, with the ability to collaborate across departments and work within a matrix environment.
• The ability to take ownership of projects and drive them to completion in a timely and efficient manner.
• Strong ability to analyze market trends and performance data, using insights to adapt marketing tactics.
• Capable of executing both long-term brand strategies and day-to-day marketing operations.
• Excellent written and verbal communication skills, with the ability to craft compelling brand narratives and presentations for internal and external audiences.
• Comfort with engaging KOLs and stakeholders to support brand objectives.

Travel Requirements

• ~35% Anticipated travel primarily to attend society education meetings, field meetings with KOLs and/or conducting field research and advisory boards.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, talk and move between spaces. Close vision and the need to focus on computer screen, use of hands, fingers, and wrist to type on keyboard and manipulate mouse.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The work setting is consistent of a typical office environment with offices, and cubicles.

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave

The base pay range for this role in San Francisco, California is $113,000 per year to $155,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.

EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.
Agency Disclaimer: Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.