New

Manager, Field Marketing

Red Bull North America
United States, California, Los Angeles
May 30, 2025
The Field Marketing Manager (FMM) is tasked with effectively representing Red Bull at a local level by aligning with both global and national strategies and priorities. Their role involves building strong networks within the community, including engaging with opinion leaders and key influencers in both online (social media) and offline settings. They are responsible for designing and executing marketing initiatives across four key areas: Consumer Engagement, Sports, Culture, and Communications, while taking advantage of On Premise, Off Premise, and New Business opportunities to meet local needs. FMMs exemplify our commitment to presenting the global brand authentically at a local level by developing marketing plans based on consumer and product insights, and guiding their specialized teams toward exceptional execution. The FMM is stationed 'in the field' to bring the brand to life locally. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 3+ years marketing experience and demonstrate proficiency in people management, including a proven track record in hiring, training, and motivating teams. Experience working with commercial teams, whether in general sales or trade marketing, is required. Demonstrated expertise in negotiation and budget management is essential. Candidates should be 'connectors' with superb communication and networking skills, capable of opening doors and generating excitement for ideas. The role requires strong leadership, planning, and project management skills along with a continual awareness of consumer trends and insights, particularly digital trends, university life, lifestyle changes, and EPC culture in sports and regional culture. The candidate should be a creative marketer with a deep understanding of brand development and innovation, who can effectively put new ideas into practice. The ability to multitask and work within cross-functional teams with diverse objectives and personalities is crucial. Exceptional oral and written communication skills are needed, including the ability to present and train others effectively. A Bachelor's degree or equivalent work experience is required. Spanish speaking is a plus A valid US driver's license is necessary. Travel 50-60% Permanent Benefits eligible