Associate Digital Marketing Manager

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with more than 5,800 employees in facilities spanning the globe.

Brands under the Workwear Outfitters umbrella include Red Kap, Bulwark, Image Authority, Kodiak, Terra, Walls, Liberty , Work Authority, Workrite Fire Service, Chef Designs, Horace Small, CritiCore, and OOBE. Workwear Outfitters is also the exclusive licensee for Dickies apparel in the B2B channel.

Our Purpose: "We champion and empower workers who make our world work better"

Major benefits include medical, vision and dental, Life and Disability coverage.

Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

What You Will Do as an Associate Digital Marketing Manager:

The Associate Digital Marketing Manager will play a crucial role in supporting our digital marketing initiatives to drive brand awareness, engagement, and sales. The ideal candidate will have a strong background in digital marketing, with a minimum of 3 years of experience, and a passion for engaging consumer experiences.

How You Will Make a Difference:

• Campaign Management: Assist in the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, search engines, and paid advertising.
• Content Creation and Management: Collaborate with content creators and agency partners to develop engaging and relevant content for digital platforms.
• SEO and SEM: Support search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website visibility and drive traffic.
• Social Media Management: Assist in the management of social media accounts, including posting content, engaging with followers, and monitoring social media trends.
• Marketing Calendar Support: Coordinate and maintain the marketing calendar, including campaign calendar, content calendar, and social media calendar, ensuring timely and effective execution of marketing activities.
• Data Analysis and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts and prepare reports to communicate findings and recommendations.
• Collaboration and Coordination: Work with cross-functional teams, including sales, product, and creative teams, to ensure alignment and integration of digital marketing efforts with overall business goals.
• Staying Updated: Keep abreast of the latest digital marketing trends, tools, and best practices to continuously improve strategies and tactics.

Skills for Success:

• Minimum of 3 years of experience in digital marketing, preferably in a consumer-focused e-commerce environment.
• Strong understanding of digital marketing channels and tools.
• Proficiency in data analysis and reporting.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Experience with SEO, SEM, and social media management.
• Familiarity with marketing calendar management.