Associate Director, Digital Marketing

Paul Hastings is a leading international law firm that provides innovative legal solutions to many of the world's top financial institutions and Fortune Global 500 companies. With a strong presence throughout the U.S., Asia, Europe, Latin America, and the Middle East, we have the global reach and extensive capabilities to provide personalized service wherever our clients' needs take us. As one of the world's leading law firms, we seek dynamic individuals who share our commitment to service, innovation, and professional growth.

We have an opening for an Associate Director, Digital Marketing.

The Associate Director, Digital Marketing leads the firm's digital marketing strategy across platforms including the website, CRM, email marketing systems, and social media. This role manages the Digital Marketing and CRM teams and collaborates cross-functionally to ensure digital initiatives support the firm's strategic growth and business development goals.

In this capacity, the Associate Director, Digital Marketing will:

• Oversee the firm's marketing technology stack including websites, CRM, EMS, direct marketing technology and social media;
• Collaborate with Business Development and IT to advance the digital marketing roadmap, guiding the development, launch, and continuous enhancement of digital features;
• Lead and develop a high-performing digital marketing team, overseeing hiring, training, and career development;
• Foster collaboration across editorial, design, and business development teams to ensure consistent, high-quality digital content;
• Oversee the firm's CRM system, including the rollout and ongoing adoption of new tools and processes;
• Partner with stakeholders to ensure CRM data supports business development and marketing objectives;
• Manage the digital marketing budget, evaluating spend for efficiency and impact;
• Coordinate with external vendors and agencies to align strategy and maximize results; and
• Stay informed of emerging digital trends and technologies, identifying opportunities for innovation and experimentation.

Proficiencies:

• Experience with Sitecore and Intapp (preferred);
• Knowledge of technologies, developments, trends and literature related to legal and professional services marketing fields;
• Proficiency in MS Office Suite, document management, and CRM systems;
• Experience building or delivering against technical product roadmaps;
• Proficient with Search Engine Optimization (SEO) tools;
• Proficient with Web Analytics tools, Google Analytics or Adobe Analytics preferred;
• Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement;
• Expert proficiency in oral and written communications with strong editing, proofreading, grammar and research skills, along with the ability to turn data into useful deliverables;
• Solid understanding of the needs and expectations of law firm operations and corporate legal clients in order to function at a strategic level;
• Advanced knowledge of marketing principles, procedures, concepts and practical applications;
• Fundamental knowledge of networking and relationship management;
• Proficiency in team building, management, and leadership skills; and
• Knowledge of the needs and expectations of law firm operations, partners, and clients.

Qualifications:

• Bachelor's degree (required);
• At least 12+ years of marketing professional experience; and
• At least 5 years of management experience in a corporate law firm setting or relevant industry setting is a plus.

Employees will be provided with an excellent career opportunity in a collaborative environment, in addition to a generous total compensation package with the opportunity to earn bonuses based on individual contribution and firm profitability.

The salary wage range that we expect to pay for this position is a minimum of $180,000 and a maximum of $260,000 annually. The actual pay wage may vary based on experience or other relevant factors.

Eligible employees can participate in the Firm's comprehensive benefits program, which include the following:

• Medical, Dental, Vision, Life/AD&D, Long Term Care, and Short- and Long-Term Disability
• Flexible Spending Account and Health Savings Account
• Healthcare Concierge and Advocacy
• Lifestyle Spending Account
• Voluntary 401(k) Plan and Profit Sharing
• 10 Paid Holidays per year and a generous PTO Program
• Family Support including Paid Parental Leave, Fertility Benefits, Breast Milk Shipping, Back-up Child Care, Elder Care, and Tutoring
• Wellbeing programs (Employee Assistance Program, Relationship Support, Mental Health and Well-Being Events)
• Retirement Plan Consulting
• Anniversary Bonus Program
• Professional Development Programs
• Transportation and Commuter Benefits
• International Travel Insurance
• Auto/Home/Pet Insurance
• Prepaid Legal Insurance
• Employee Discounts
• And More!

The Firm has a range of inclusion initiatives including our Paul Hastings Affinity Networks (PHANs), Women's Initiative, and PH Balanced. These initiatives, which are voluntary and open to all, provide a firmwide forum to share experiences, as well as an opportunity to participate in a supportive network with common interests.

Paul Hastings is an equal opportunity employer.