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The Position
Production Team Lead, Web / Mobile Why Genentech We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.
Who We Are
Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach - leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let's redefine what's possible together! This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access ("CMG"), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:
Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences. Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG. Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.
Job Summary
The Production Team Lead, Web / Mobile is responsible for leading the production and delivery of web and mobile products and campaigns to ensure seamless, high-quality patient and customer experiences across marketing and medical domains. The role involves managing a team of production managers driving on-time business delivery, providing strategic planning inputs, and championing a data-driven approach to product and campaign production. They will also stay abreast of industry best practices and emerging trends to enhance channel/program campaign effectiveness. Key Responsibilities
Manage and oversee product and campaign delivery to ensure seamless execution. Accountable for timely, high-quality, and high-satisfaction patient and customer experiences. Manage and oversee activation of campaign and above-campaign strategies / customer engagement plans into impactful patient and customer experiences. Drive on-time business delivery by coordinating with cross-functional enterprise teams. Recommend planning and campaign optimization inputs to align campaign strategies with business goals. Provide digitally-forward product planning and optimization inputs and actions to improve product performance, efficiency, and capacity. Help shape and pull through pilots to test and refine new initiatives. Provide strategic input during product planning to ensure operational feasibility and resource alignment. Champion an omnichannel data-driven approach to product and campaign production. Lead, mentor, and manage a team of product and campaign production managers, fostering an exemplary employee experience, including a culture of collaboration, innovation, and accountability. Provide onboarding, guidance, training, and career development opportunities for production team members. Actively manage capacity planning and team resourcing needs to allocate resources effectively to ensure balanced workloads and optimized team performance and business impact. Ongoing and annual performance management and rewards and recognition of all direct reports, cultivating an environment of both accountability and performance-based incentives. Coach team on implementing SEO strategies to enhance website visibility and user engagement. Ensure compliance with privacy regulations and best practices in web and mobile content management. Coach, manage, and allocate work across both Genentech and Near-shore Roche Services & Solutions (RSS) resources in order to maximize effectiveness across the portfolio of products. Comply with all laws, regulations and policies that govern the conduct of Genentech activities. Drive executional adherence to OneTrust and other privacy regulations impacting web and mobile platforms.
Who You Are Minimum Candidate Qualifications & Experience
Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience. 5 years in campaign operations, marketing production, or omnichannel execution, with a proven track record of delivering high-quality business outcomes on time. Strong leadership and team management abilities, with experience in coaching, developing, and inspiring talent (direct or indirect). Experience managing end-to-end omnichannel or multichannel program / campaign execution, including integrating digital and offline channels. Experience with web platform technologies Proven ability to oversee planning, resource allocation, and campaign optimization to drive business impact. Strong project management skills to lead operational delivery and ensure efficient resource utilization. Analytical fluency to evaluate performance and recommend actionable optimizations. Excellent communication and collaboration skills to align cross-functional teams and enterprise stakeholders.
Additional Desired Candidate Qualifications & Experience
Experience managing near shore or off-shore teams Experience in healthcare, pharmaceutical, or other regulated industries. Experience activating campaign & above-campaign strategies into channel experiences and leading product or campaign optimization pilots. Familiarity with omnichannel systems and tools used for workflow, campaign automation, CRM, etc. Proven success managing vendor relationships and ensuring compliance with SLAs and regulatory standards. Expertise in balancing strategic planning with tactical execution in complex environments. Advanced proficiency with marketing automation tools and analytics platforms. Strong understanding of compliance and regulatory frameworks in campaign management. Demonstrated ability to innovate and scale pilots through implementation and pull-through. Experience with SEO tools and analytics to drive web performance. Experience with web platform technologies including web content personalization
Location
The expected salary range for this position based on the primary location of South San Francisco, CA is 170,730 - 243,900 - 317,070. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits #BoFTDE Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
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Genentech
relocation assistance
May 12, 2025