New 
Business Analytics Specialist
 Microsoft | |
 United States, Washington, Seattle | |
 May 12, 2025 | |
|
OverviewMicrosoft Advertising (MSA) empowers the largest advertisers around the world to reach their maximum potential through digital advertising solutions on the Microsoft Advertising platform. We are seeking a highly-skilled Business Analyst Specialist with digital advertising experience who can empower third-party publishers to grow and scale on our network through data-driven insights and strategies. This will be achieved by developing and cultivating strategic relationships and delivering valuable, customized recommendations that align with our publishers' goals, while ensuring alignment with our advertisers and maintaining marketplace health.The Business Analyst Specialist will own end-to-end analytics, providing insights that cover the entire spectrum of a publisher's journey. This includes understanding the value of onboarding new publishers onto the network, monitoring publisher performance to ensure quality growth, and working closely with sales and publisher teams to identify and drive meaningful growth opportunities. The role will partner closely with the Global Search and Chat Ads Partnership team and will be strategically positioned to drive impact at scale, balancing the needs of users, advertisers, and supply partners. The Business Analytics Specialist will collaborate across a series of initiatives with Marketing, Product, Partner Sales, Advertising Business Team, and Engineering teams. This role requires a unique combination of technical, analytical, and partner management skills to drive value and impact for our business and that of our supply partners.Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesDrive data-driven insights into third-party strategy and enable publishers to grow and scale on the network to support first-party goals.Use data-exploration techniques to identify new opportunities and address existing performance issues.Assist with new business and expansion deal modeling by providing insights into demand strength, quality features, impact, and composition changes, in collaboration with Supply Management, Business Development, Finance, Marketplace, Engineering, and Network Quality Operations.Build partner business insights and reporting, including understanding the current operating point of the business, comparing third-party supply fluctuations to the rest of the network, and analyzing how seasonality, device mix, geo mix, and emerging trends help identify and understand partner issues.Revenue forecasting - Partner with the business team to provide key drivers that influence the forecast and outlook.Leverage data and insights to support ongoing discussions with partners.Conduct other analyses - Understand network composition, second-order impacts on the network, and key feature adoption.Track advertiser return on investment (ROI) and champion strategies that help increase syndication adoption on the network.Lead quarterly business reviews with key publishers to explain marketplace drivers and collaborate on growth opportunities.Prototype analytic improvements and insightful reports to better understand the business and its impact on monetization.Develop solutions to address daily analytic needs, helping to set up dials, levers, and manage the business.Lead ad hoc, proactive investigations and projects on topics such as performance fluctuation drivers, supply/demand concentration, flight impacts, and more.Lead reactive, partner-facing, metric-driven investigations and present findings and recommendations to partners.Other: Embody our culture and values | |