New 
Senior Manager - AdTech Signals
 Microsoft | |
 United States, Washington, Redmond | |
 May 12, 2025 | |
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OverviewWe're seeking a technically savvy Senior Manager - AdTech Signals to lead the architecture and implementation of our Mobile Measurement Platform (MMP) and Multi-Touch Attribution systems. This role will own the design, integration, and data integrity of mobile app measurement and attribution pipelines. You'll work hands-on with software development kit (SDKs), application programming interfaces (APIs), event schemas, and backend systems to ensure clean data collection and actionable attribution across channels. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesLead the technical integration and maintenance of Mobile Mesurement Platform (MMP) platforms (e.g., AppsFlyer, Adjust, Kochava) across mobile apps and backend systems. Ensure proper configuration of SDKs and event tracking for accurate attribution, deep linking, uninstall tracking, and re-engagement flows. Work with product engineering teams to standardize event taxonomies and ensure minimal signal loss or duplication. Monitor real-time postbacks, callbacks, and server-to-server integrations; troubleshoot pipeline issues as needed. Multi-Touch Attribution (MTA) Infrastructure Define and implement frameworks for ingesting, processing, and modeling touchpoint-level data across marketing channels. Partner with data engineering and analytics to operationalize attribution models and embed them in media planning workflows. Build or oversee Extract, Transform, Load (ETL) pipelines to unify click, impression, and conversion data from media platforms, customer relationship management (CRM) systems, and internal sources. Validate attribution outputs to ensure reliability and actionable insights. Privacy & Compliance Enforce data privacy standards (e.g. (General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA)) across tracking and attribution systems. Collaborate with legal, compliance, and engineering to ensure responsible data collection and usage practices. Implement monitoring systems for tracking accuracy, consent adherence, and anomaly detection. Act as the technical point of contact between product, engineering, adtech vendors, and analytics teams. Translate measurement and attribution goals into technical solutions and scalable architecture. Support experimentation and lift measurement by enabling reliable attribution inputs for A/B and geo-testing frameworks.Embody our Culture and Values | |