New

Social Media Specialist II

Columbia Sportswear
life insurance, 401(k)
United States, California, Carlsbad
May 09, 2025
This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days a week. prAna is an active California Lifestyle Brand that celebrates the spirit of adventure and discovery, empowering individuals to embrace an active lifestyle and pursue their passions with confidence and enthusiasm. We design apparel that blends style & versatility for individuals who embrace movement and have a deep reverence for nature. We've been doing what we do since 1993 in Carlsbad, California. Each year since,prAna has welcomed increasingly more people to the prAna way of life througha multi-channel strategy including our own branded stores, a robust ecommerce business, and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe. prAna wasacquired by Columbia Sportswear Company (CSC) in June 2014and is part of the family of brands in the CSC portfolio, including Columbia, Mountain Hardwear and Sorel.prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company. ABOUT THE POSITION prAna is seeking a Social Media & PR Specialist who will work to implement and manage the execution of social media strategies that promote the brand and engage our target audience across various social media platforms. This role will be responsible for the building of the social calendar, execution of social postings, creating lo-fi social content, and pulling social reporting. Additionally, this role will support PR seeding & event initiatives. The person in this roles should have excellent communication and organization skills, as well as the ability to work effectively and proactively in a team-oriented, cross-functional environment. This position will report to the Social Media Program Manager. HOWY YOU'LL MAKE A DIFFERENCE Social Media & Influencers Support development of Social Calendar & scheduling social content for all relevant platforms including but not limited to - Instagram, Tiktok, Threads, LinkedIn Support influencer & social content from ideation & briefing through execution Create short form video content in-office or locally for Tiktok, IG, and YouTube Shorts Responsible for social community management - moderating comments, DMs, inquiries on social channels in brand voice, always responding in a timely manner, and escalating when appropriate. Support Retail Team social briefing and communication Influencer / ambassador communication as needed Oversee product seeding efforts for events and partners including athletes, influencers, and community through order capture and placement. Weekly and monthly social media performance monitoring, analyzing performance data and making recommendations for channel improvements Weekly social trend and competitor patterning, bringing relevant trends to incorporate in content Uploading influencer assets to internal Content Hub and communication across teams when assets are available Identify and present potential brand partners for social or community collaborations Assist with executing branded events and capturing social media coverage Support Social & Influencer invoicing & billing Responsible for scheduling social/influencer meetings, booking rooms, sharing agenda and posting of meeting notes PR & Events Work closely with Dir. Of Marketing on monthly PR agency product priorities Support consumer, influencer, celebrity, editor event activations from ideation to execution. Responsible for scheduling pr meetings, booking rooms, sharing agenda and post meeting notes Share out of monthly external PR report Manage Seeding Box inventory, putting seeding boxes together as needed Manage PR & Influencer seeding inventory, tracking to monthly budget allocations Sample Kit packing & X-Coding Support as needed Support PR invoicing & billing YOU HAVE 3 - 5 years experience in social, influencers and / or in the pr space, ideally for another apparel brand or at an agency working in the apparel, active, or outdoor space Experience creating lo-fi video content for TikTok, IG Reels & Youtube Shorts, experience leveraging editing tools (Capcut, Canva, Premiere Pro, Photoshop, etc) Love and knowledge of all things social, a passion about keeping a pulse on trends and social conversations. A passion for apparel, retail, and product marketing and a drive to become an expert on prAna consumer and brand Some travel may be required #Onsite #LI-LC1 #prAna This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Material job duties that will be considered in evaluating criminal convictions post-conditional offer of employment include cash handling, working with minors, servicing the public, and access to customers' confidential information. Salary Range: $62,200 - $96,600 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.