Digital Content Strategist

The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University.

As a key member of the NC State Athletics Digital Strategy team, the Digital Content Strategist plays a vital role in shaping and evolving the department's digital presence. This position bridges content creation and strategic planning, developing digital-first campaigns that elevate the NC State Athletics brand while supporting revenue-generating goals including ticket sales, sponsorships, and fan engagement.

The strategist is responsible for developing and executing strategic social media and digital initiatives across official athletics accounts (@PackAthletics), ensuring content aligns with the department's brand platform, strategic communications goals, and marketing objectives. This includes writing and producing engaging content that follows content strategy best practices, reinforces key messages from the department's strategic plan, and strengthens relationships with fans and stakeholders.

The ideal candidate is a creative thinker and digital expert with strong photography, video, and graphic skills. They will attend key events to capture real-time content, support live engagement, and build compelling narratives that enhance the fan experience and expand the reach of NC State Athletics. This position plays a critical role in growing our online community, engaging core audiences, and building effective content distribution channels.

This position reports to the Senior Director of Digital Strategy.

Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.

Please be prepared to attach resume, cover letter and document containing 3 professional references.

As part of our hiring process, we'd love to see examples of your work that highlight your content strategy skills. This could include links to social media content, blog posts, campaigns, or other digital assets you've created or contributed to. Feel free to upload a link to your portfolio, website, or any relevant materials as other documents.

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.