Marketing Specialist, Email and Mobile Operations

Responsible for the day-to-day execution of email/SMS/push marketing campaigns across DIY and Wholesale

Translate business requirements into campaign audience selection strategies and rules

Work with the Data Operations team to translate business requirements into campaign audience selection strategies and rules, including complex segmentation and dynamic content set-up

Regularly review email, SMS and Push related reporting to monitor deliverability, mailing success, and to review program success as well as suggest future enhancements

Test/QA all emails before launch for accuracy, tracking, and rendering across multiple devices and email service providers as well an ensure ADA compliancy

Become a subject matter expert on email/SMS/push campaign operations and stay current with all best practices, strategies, industry standards and apply learnings to continually improve results

FORMAL EDUCATION:

Required:

• Bachelor's Degree

KNOWLEDGE & EXPERIENCE:

Required:

• 2-4 years' experience working in enterprise-level marketing automation platforms
• Testing and optimization experience
• Excellent attention to detail
• Effective verbal and written communication skills
• Excellent time management and prioritization skills
• Continuously knowledgeable on email campaign best practices (functionality, cadence, deliverability, etc.)
• Proficient in Microsoft programs (Excel, PowerPoint, Outlook, etc).
• Experience working in enterprise Marketing Automation platforms

Preferred:

• Experience with HTML coding for email
• Experience with SQL
• Advanced Excel Experience (formulas, conditional formatting, etc).