Marketing Manager

• Supporting the learning agenda for the assigned programs in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.
• Supporting the definition of the target consumer, the value proposition and portfolio segmentation through data and insights analysis.
• Will Support the design and delivery of the Go to Market Strategy by leading its internal alignment within both company and HQ stakeholders, delivering the analysis required to define the Objectives, Goals, Strategies and Measures (OGSM).
• Co-manage key agency relationships in building foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments 2) Leading the preparation of the messaging strategies and toolkits
• Co-Lead the preparation of the Integrate Marketing Communication plans also by providing leadership of multifunctional team inclusive of Media, Creative, Influencers, Brand Experience, Partnership, PR.
• Review all communications assets, advertising, promotional materials, public relations announcements, press releases for brand alignment.
• Support the performance management by ensuring all campaigns, programs and activations deliver against aligned OGSM.

• Bachelor's Degree and 4-6 years of experience in marketing, business strategy, or product marketing; experience in the CPG or Electronics business is a plus.
• Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
• Comfortable working in a fast paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision
• Strong ability to collaborate with cross functional partners from an analytical and creative perspective, with focus on performance-based marketing outcomes
• A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks
• Ability to clearly articulate objectives and ensure that program tactics directly support those objectives and associated measurement plans.
• Experience developing programs for Gen Z and Gen Alpha is a plus.

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