Director of Marketing and Business Development

Lubbock

40982BR

National Ranching Heritage Center

Position Description

Directs, plans, coordinates and supervises the operations and activities of a specialized unit or small department; develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities. Serves as liaison with university personnel and community at large. Works under general supervision with broad latitude for initiative and independent judgement.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

The Ranching Heritage Association (RHA) is seeking a dynamic leader to drive marketing, business development, and community engagement for the National Ranching Heritage Center (NRHC) at Texas Tech University. Reporting directly to the Executive Director, this role will be a key leadership position, fostering a collaborative partnership to shape the NRHC's future. The Director will lead a small, but dedicated marketing and business development team, ensuring innovative strategies that enhance visibility, strengthen community partnerships and expand revenue streams.

Major/Essential Functions

Position Overview:
The National Ranching Heritage Center (NRHC) at Texas Tech University is seeking a dynamic and strategic leader to serve as the Director of Marketing and Business Development. This role is instrumental in elevating the NRHC's brand, expanding its audience reach, and developing sustainable revenue streams that align with the institution's mission.
The ideal candidate is an experienced marketing and business development professional who thrives in a collaborative environment, demonstrates a passion for heritage and cultural preservation, and has a proven ability to lead teams with confidence and clarity. They will be responsible for fostering a cohesive and innovative work culture, managing a team of professionals, and ensuring consistent and high-quality communication strategies that deepen engagement with members, donors, and the broader community. This role requires a forward-thinking, hands-on leader who is both a strategic planner and an effective executor.

Key Responsibilities:

• Develop and execute an annual marketing strategy to enhance awareness and visibility of the NRHC through social media, public relations, advertising, and promotional initiatives.
• Lead business development efforts, including membership, donor engagement, corporate sponsorships, and strategic partnerships.
• Supervise and mentor a team, ensuring a high-performance culture built on trust, empowerment, and accountability.
• Act as a key representative of the NRHC at events, engaging with stakeholders, partners, and the media to strengthen institutional relationships.
• Ensure that all branding, messaging, signage, and visitor experiences align with the NRHC's high standards and institutional values.
• Oversee marketing analytics and performance metrics to assess campaign effectiveness and identify areas for improvement.
• Collaborate with internal departments, Ranching Heritage Association board and stakeholders to ensure alignment of outreach initiatives and strategic priorities.

Required Qualifications

Bachelor's degree in related area required plus five years progressively responsible management experience. Additional education may substitute for experience on a year for year basis.

Preferred Qualifications

• Bachelor's degree in marketing, communications, business development, or a related field.
• Minimum of five years of progressively responsible management experience in marketing and communications, preferably within a nonprofit or association.
• Demonstrated ability to lead teams and foster a positive, high-functioning work environment.
• Proven track record of developing and executing comprehensive marketing and revenue generation strategies.
• Excellent communication skills, both written and verbal, with the ability to articulate a compelling vision to diverse audiences.
• Highly organized and adaptable, capable of managing multiple projects while meeting strict deadlines.
• Experience in public speaking, media relations, and community engagement is strongly preferred.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Occasional Duties

• Public speaking and face-to-face communication are essential components of this role.
• Significant engagement with directors, members, donors, and the public.
• High level of accountability in achieving strategic objectives and delivering measurable results.
• Management of internal processes, resources, and team members to ensure efficient and effective operations.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

4352.42

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 50%

Shift

Day

Schedule Details

M-F and some weekends

Grant Funded?

No

Job Group

First line Managers

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.