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Sales Manager - Forberg Smith

The Kendall Group
United States, Wisconsin, Menomonee Falls
May 01, 2025
Sales Manager - Forberg Smith
About The Kendall Group
Forberg Smith, a division of The Kendall Group seeks a talented, creative, self-motivated individual for our Sales Manager position. The Kendall Group is comprised of eight divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.
Why The Kendall Group?
Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you'll have opportunities to learn and grow while being coached and mentored along the way. We're that company where people stay! We're proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you'll work alongside incredible people who care about your success.
Role Summary:
Reporting to the Division Manager, the Sales Manager is a key member of the Outside Sales Team. The Sales Manager will be responsible for leading and managing a team of account managers. You will be responsible for setting sales goals, developing sales strategies, motivating and coaching your team to achieve those goals. The Sales Manager will also work closely with other departments, such as marketing and operations, as well as key vendors, to ensure that all aspects of the sales process are running smoothly.
Exciting work you will do:
The essential duties and responsibilities of the Sales Manager position will consist of, but are not limited to, the following:


  • Develop and implement sales strategies to achieve revenue targets
  • Teach and coach team of sales representatives utilizing our buyer-centric selling approach
  • As a leader model Service Excellence with your team

    • Provide leadership, direction, coaching, and mentoring
    • Adhere to company values and foster a culture of belonging and recognition
    • Build strong connections to our customers and service delivery
    • Invest in leadership and self-growth through participating in continuous improvement, learning, and development


  • Monitor and analyze sales performance metrics to identify areas for improvement
  • Help sales representatives grow using tools within our LMS system
  • Improve sales force effectiveness beyond the annual sales planning process including periodic review; develop and implement countermeasures as required
  • Support strategic company initiatives impacting the field sales organization, including but not limited to: supplier partnership programs, customer relationship management (CRM) tools, sales promotions, e-commerce, Total Cost of Ownership (TCO) and integrated solutions
  • Develop and maintain relationships with key accounts
  • Collaborate with other departments to ensure customer satisfaction and retention
  • Stay up to date with industry trends and market conditions
  • Prepare and present sales reports and forecasts to senior management
  • Attend sales meetings and other company meetings as requested; may attend industry shows and conventions
  • Perform business reviews to align Kendall capabilities with customer goals and present when needed to executive levels
  • Perform other duties as assigned


Competencies you possess:


  • Service Excellence
  • Results, Action Oriented
  • Accountability and Responsibility
  • Building Team Morale
  • Managerial Courage
  • Developing Talent
  • Process Management
  • Awareness of the needs of others
  • Problem Solving
  • Teamwork and collaboration
  • Priority Setting


What you'll need:


  • Work Experience: 5 years' selling experience and 2 years of management experience
  • Required Education: Bachelor's degree or equivalent combination of skills and experience
  • Analytics/Computer Skills: Experience working with MS Office; intermediate to advanced Excel; ability to learn new software; ability to decide which products to focus on and how best to reach customers
  • Organization Skills: Highly organized and detail-oriented; ability to multi-task and shift priorities as needed; ability to work in fast-paced, continuously evolving, and at times ambiguous environment
  • Cross-functional skills: Ability to work well cross-functionally; provides excellent internal and external customer service
  • Communication Skills: Strong interpersonal communications, problem solving, organizational and written/verbal communication skills
  • Physical, Mental and Visual Skills: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee must be able to stand, walk, climb stairs, and operate a vehicle.
  • Physical Environment: Normal office environment; warehouse, fabrication environment and exposure to moving equipment
  • Travel: Willing to travel up to 50%; minimal overnight
  • Driver's License: Must possess and maintain a valid driver's license



Qualifications we prefer but don't require:


  • Work Experience: 10 years' previous selling, preferably with a related product line, or with end users in an industrial or technical environment; experience interfacing or supporting a direct sales force



The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
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