Director, Integrated Experience Planning - Enterprise Marketing Partnerships

Job Description Summary

Job Description

Key Responsibilities:

• Supporting Senior Integrated Customer Experience Planning and Marketing Strategists to translate Behavioral Strategies into integrated experience plans.
• Stay abreast of emerging trends and technologies in sports and entertainment marketing and identify & evaluate new opportunities for marketing partnerships that can effectively reach target audiences and support business goals.
• Lead the development of measurement frameworks tied to the experience that will optimize in-market activities.
• Working with IMO, Comms, Patient Advocacy and Medical cross functions, external agencies and research partners to identify barriers and drivers that are standing in the way of customers/patients/caregivers to achieve mutual goals
• Analyzing and understanding brand dynamics & synthesizing insights/ analytics to inform a cohesive and coordinated Experience Plan
• Driving and supporting collaboration across the cross-functional team to foster learning, hypothesis building, learning agenda creation and innovation
• Collaborating across the IMO and other cross-functional areas to plan and enable a coordinated and cohesive experience across experience touch points
• Finding knowledge gaps and commissioning research to address specific insight outages. Collaborating with business leads and subject matter experts to develop and implement new Novartis capabilities. Changing or refining the category's current assumptions about patient or HCP behavior by providing fresh perspectives and finding new opportunities.

Essential Requirements:

• Education: Bachelor's degree required
• 8 years of demonstrated experience finding opportunities and driving solutions in sports/entertainment marketing, experiential marketing, or a related field, with increasing levels of responsibility to build an orchestrated customer journey
• Experience in driving the planning and strategy for multiple brands and audiences in the Sports/entertainment Industry and fan engagement strategies.
• 5 years of demonstrated experience in applying data, insights, behaviors, and analytics to optimize customer experiences
• 5 years of experience in customer engagement, social media and CRM, to use journey mapping, personalization, and content to realize and improve customer value
• Accepts a collaborative approach and experience; thrives working closely with research, content, and data specialists to diagnose and solve client business challenges and audience difficulties or opportunities for marketing
• Experience with media and content testing to analyze efficiency of integrated communications in HCP or DTC category marketing
• Is comfortable with a high level of collaborative development with cross-functional team of marketers across the Novartis Product, Marketing, and agency teams, able to manage and develop relationships and help frame conversations and work on a collective goal of effective experiences
• Develop and operationalize digital engagement and integrate a marketing framework with CPI/KPIs
• Strong cross-functional leadership and ability to collaborate effectively with various partners and teams including Communications, Legal, Regulatory, Privacy, Compliance and IT

Desirable Requirements:

• Experience working with large brands in regulated industries
• Experience in all aspects of marketing across the product lifecycle (launch, mature, LOE)

The pay range for this position at commencement of employment is expected to be between $168,000 and $312,000/year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

Skills Desired