Graphic Designer, Social Media

CORE RESPONSIBILITY

1. Concept and design a wide variety of digital assets for Sherwin-Williams brand social media channels including, but not limited to Facebook, Instagram (In-Feed, Reels and Stories), TikTok, LinkedIn, Twitter and Pinterest. Must be aware of how posts should be built for each platform from a formatting and channel usage perspective. Offer new and unique ideas in brainstorm ideations, and confidently draft and present concepts to team.
2. Very comfortable creating content for different social platforms - includes sourcing props, shooting and editing images and videos, creating GIFs, converting/compressing files...etc. Manage, update, archive and maintain creative files and assets.
3. Collaborate with social videographer, copywriter, and other internal teams to develop and optimize content, looking for opportunities to elevate the brand and create higher levels of engagement with customers. Be able to support team with additional digital design initiatives as necessary.
4. Ability to digest, distill and incorporate feedback from multiple sources and meet tight-deadlines in a fast-paced environment.
5. Work with analytics and strategists to adapt to the constantly changing environment of social media.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

EDUCATION

Required:

• Bachelor's degree in graphic design or art direction

KNOWLEDGE & EXPERIENCE

Required:

• 3+ years' experience concepting and creating digital media content
• Awareness of current trends, algorithms, and best practices for maximizing reach and engagement, and a strong desire to continuously stay updated
• Strong portfolio demonstrating digital design samples
• Strong verbal and written skills
• Attention to detail, exceptional organizational skills, and the ability to handle multiple projects simultaneously while meeting tight deadlines in a fast-paced environment
• Collaborative work style
• Proven track record of delivering creative excellence

Preferred:

• Animation skills
• Illustration Experience
• Experience with Digital Asset Management Systems
• Photography Knowledge a plus
• UX/UI experience designing digital platforms a plus

TECHNICAL/SKILL REQUIREMENTS:

Required:

• Knowledge of social media channel formats and usage
• Proficient in Adobe Creative Suite; Photoshop, Lightroom, Illustrator, After Effects and Media Encoder
• Microsoft Office

Preferred

• Proficient in Sketch, Figma and InVision

1. TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)

• 10%