AVP - Marketing

Welcome to PeoplesBank! We are the largest mutually chartered bank in Western Mass and Northern Connecticut, we are proud to lead the way in green values, sustainable energy financing, and charitable giving. Our commitment to operating in the best interest of our customers is matched by our dedication to fostering an inclusive and engaging work environment. We offer excellent compensation, workplace flexibility, and a competitive benefits package to our associates. Our award-winning culture has earned us recognition as the Best Place to Work and Best Local Bank. Join our team of dedicated and innovative individuals and be a part of our dynamic, successful organization. Let's make a difference together!

Summary:

Join our dynamic team as the Assistant Vice President of Marketing, where you'll spearhead innovative marketing strategies that elevate brand visibility, drive customer acquisition, and fuel revenue growth. In this pivotal role, you'll collaborate closely with business leaders to craft and execute comprehensive marketing plans, manage diverse campaigns, and oversee a variety of marketing tactics including media, social media, creative, and direct mail. Your leadership and analytical prowess will be key in optimizing campaign performance and ensuring alignment with our strategic goals. If you thrive in a collaborative environment and are passionate about making a significant impact, this is the perfect opportunity for you to shine and advance your career.

Essential Duties and Responsibilities:

• Develop and execute marketing strategies aligned with PeoplesBank's strategic plans and Line of Business goals, working closely with First Vice President Marketing
• Collaborate with Marketing group to set priorities and allocate resources effectively.
• Work on enterprise-wide projects to ensure marketing contributes to the organization's strategic direction.
• Monitor campaign performance and optimize strategies based on data-driven insights.
• Develop and execute annual marketing plans that align with strategic goals.
• Engage in the development of new products and align marketing plans accordingly.
• Analyze marketplace, customers, and competitors to prioritize product features.
• Identify market trends, customer insights, and competitive positioning.
• Oversee development, production, and communication of promotional materials.
• Maintain consistent corporate image across all product lines and promotional materials.
• Prepare marketing activity reports and provide insights for business leaders.
• Ensure compliance with government rules and regulations in marketing activities.
• Complete yearly compliance training and adhere to bank policies and procedures.
• Other duties as assigned.

Education and Experience:

• Four-year degree or an equivalent combination of education and experience
• Five-to-seven years of relevant experience

Skills Required:

• Understanding of marketing technology and CRM platforms
• Strong communication skills (written and verbal); convey messages in thoughtful and creative ways
• Critical thinking and problem solving
• Excellent time management and organization
• Ability to work collaboratively with internal and external partners
• Strong work ethic and attention to detail

Computer/Technical Skills:

• Proficient in Microsoft Office, including Word, Excel .
• Familiarity with CRM tools; experience with Creatio is a plus.

Work Environment and Physical Demands:

The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to sit, use hands to sort, write and keyboard, and to listen and speak. The associate is frequently required to reach, walk, stoop, crouch. The associate is occasionally required to stand, lift, bend, drive and travel.