Senior Manager, Consumer Marketing, Xywav, Sleep Franchise (Remote)

Senior Manager, Consumer Marketing, Xywav, Sleep Franchise

As a Senior Manager on the Sleep Franchise Consumer marketing team, you will play an essential role in developing and executing branded and unbranded tactics focused on the Consumer audience. You will lead several initiatives, including short term execution, as well as helping drive new capabilities that will set the brand up for success in the mid to long term. The ideal candidate possesses strong cross-functional leadership and project management skills, a track record of successful execution, excellent communication skills, strong organizational and time management skills, and a passion to serve patients while demonstrating the Jazz corporate values.

Core Functions & Expectations: Seeking a team-player who can flex both strategic and tactical expertise across non-personal and personal Consumer efforts to deliver on brand objectives. This person will report to the Executive Director, Consumer Marketing, Xywav, Sleep Franchise.

• Support the evolution of branded and unbranded marketing campaigns for the Sleep Frachise to reach targeted consumer/patients and move them along their patient journey. Work with Demand Generation lead marketers to incorporate revised visual and messages into consumer tactics.
• Lead the development and execution of consumer tactics and revisions based on customer insights and in-market performance.
• Work closely with Omnichannel lead to define KPIs for consumer tactics. Attend consumer tactic performance reviews to incorporate learnings into follow-on tactics.
• Support the development and analysis of market research, both quantitative and qualitative, to uncover consumer insights and market trends; propose insight-based tactics to address key unmet needs for the brand
• Utilize market research and additional analysis to determine tactic performance and provide revisions to tactics or recommend new tactics based on findings.
• Work with patient advocacy organizations including leadership and patient members to deliver appropriate branded/unbranded activities. Work directly with patients to provide voice of the customer activities at internal meetings, social media, testimonials, etc.
• Ensure individual programs and tactics are delivered on time and within forecasted budget
• Lead the approval process for assigned Consumer Marketing programs and materials, including the internal Medical/Legal/Regulatory review process
• Partner with multiple functions, teams and vendors (creative agency and commercial counterparts, Legal, Reg, Medical,, IT, Marketing Ops etc) to execute projects on time and on budget
• Represent the brand vision and marketing team objectives at all times while adhering to regulatory, medical and compliance marketing parameters

Qualifications:

• MBA preferred Bachelor or Associate degree required.
• 2+ years of consumer marketing and media experience
• 4+ years of experience in the biopharmaceutical industry in any combination of the following areas: marketing; market access; project management & planning; sales; commercial analytics
• Proven record of collaborating with cross-functional teams; demonstrated ability to successfully influence multiple levels of an organization, both internally and externally
• Excellent communication (written and verbal) with the ability to tailor communication style to cross-functional partners
• Self-starter with excellent project management skills and the ability to deliver on multiple priorities simultaneously
• Proven record of successful vendor management, specifically agency partners
• Demonstrated history of good judgement, problem solving, strategic thinking and decision-making abilities
• Demonstrated ability to shift focus between strategy, planning and execution with agility and strict attention to detail
• Experience successfully managing budgets
• Experience navigating legal/regulatory/medical processes
• The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary

Description of Work Environment:

• Frequent computer laptop or tablet use, not usually at a workstation.
• Travel expectations up to 30%.
• Responsibilities may require a work schedule that may include working outside of "normal" work hours including some weekend events/hours in order to meet business demands.
• Frequent public contact requiring appropriate business apparel.