Digital Data Enablement Manager

The Digital Data Enablement Manager is a key part of the GAM Digital Data & Analytics team, responsible for overseeing collection, measurement, and analysis of data to provide insights and recommendations on the digital customer journey. The Digital Data Enablement Manager supports developing a shared understanding of customer behavior through engagement data to drive actionable recommendations that encourage customer reliance on digital tools and drive profitable sales growth.

Reporting to the Sr. Manager, Digital Analytics & Data Enablement, this position will be a hands-on role leading measurement plans, conducting strategic analyses, generating insights from website and mobile app behavioral data and supporting the optimization of our overall digital presence. The ideal candidate will have strong communication, relationship building and project management skills. This position requires a strong data analytics background, with a focus on web analytics within ecommerce.

CORE RESPONSIBILITIES:

• Lead and improve the measurement framework that provides analytical support for digital product enhancements, e-commerce business & merchandising, and A/B testing & personalization.
• Document and gather requirements from stakeholders to define requests and better understand digital product objectives. Build comprehensive measurement and deliverable plans in support of large-scale website and mobile app enhancements.
• Oversee enhancement of dashboards related to website user behavior and performance with a focus on enabling self-service analytics and driving data democratization.
• Optimize data collection strategy that spans tag management, data source considerations, and performance implications to ensure digital data lands in final reporting destination.
• Measure digital experience performance against defined KPIs for customer satisfaction, site performance and engagement, and conversion to inform digital project discovery, planning, and optimization.
• Develop and present strategic analyses on key metrics, performance trends and user engagement to stakeholders.
• Support the standardization of KPIs and measures, ensuring consistency across the organization.
• Manage one digital product analyst direct report and external agency support as needed.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

EDUCATION:

Required:

• Bachelor's Degree in Marketing, Business Digital/Ecommerce, IT or related field

Preferred:

• Advanced Degree

KNOWLEDGE & EXPERIENCE

Required:

• 7-10 Years of experience in web analytics role within ecommerce environment.
• 7-10 Years of experience in digital/eCommerce, analytics, and product management, or other related experience
• Proficiency with relevant web and app analytics tools: Adobe Analytics, Firebase, Google Analytics
• Strong expertise in data visualization and reporting tools (e.g., Looker Studio, Tableau, Power BI)
• Knowledge of tag management systems (e.g. Google Tag Manager) and analytics tagging process.
• Experience using SQL to extract, join, and manipulate large datasets.
• Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake, etc.
• Proficient in data storytelling and presentation skills.
• Strong analytical and critical thinking skills, with the ability to identify and solve complex problems, make sound decisions, and adapt to evolving business needs.
• Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams, stakeholders, and senior management.

Preferred:

• Corporate retail or CPG experience
• Comprehension of collaborative design techniques, Agile and Lean frameworks, application and requirements design, qualitative and quantitative data analysis, UI design, UI patterns, and information architecture
• Opinion Lab or other feedback tools a plus
• Knowledge of and experience with testing/optimization platforms design and incremental performance measures (Optimizely, Adobe Target, etc...)

TRAVEL REQUIREMENTS:

10%

A hybrid working environment should be expected - working from home a couple of days and in office a few days weekly.

Cleveland OH preferred. Potential to be remote if not local to Cleveland