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CREATIVE INSIGHTS & ACTIVATION STRATEGY MANAGER

Compass Group
life insurance, parental leave, paid time off, retirement plan
United States, California, Redwood City
Apr 02, 2025
Bon Appetit Position Title: CREATIVE INSIGHTS & ACTIVATION STRATEGY MANAGER Pay 15 Salary: $95000-$105000 / year Our Passion is Food! At Bon Appetit Management Company we are committed to two things, great food and outstanding service! At Bon Appetit you won't find our managers referring to a corporate recipe book or our chefs microwaving the lunch special. We do not have standardized recipes or central commissaries, instead, our chefs and managers are expected to stay abreast of current culinary trends and bring cutting edge food into their cafes. We are a restaurant company that operates in contract food service. That means you will have the freedom to be creative, take risks, and truly shine. We are committed to our staff growing, trying new things, and learning all that they can. Our rapid growth and breadth of accounts translates into exciting opportunities for our people! Job Summary The skilled and strategic Creative Insights & Activation Strategy Manager will lead the design and execution of innovative, data-driven experiences. This role requires a unique blend of strategic thinking, creative decision-making, and data analysis to drive impactful, memorable experiences that resonate with our diverse audiences and deliver measurable results. As an integral part of our Image + Style team, the Creative Insights & Activation Strategy Manager will collaborate with cross-functional teams to ensure that our activations are not only creatively compelling but also strategically aligned and informed by data insights. The Creative Insights & Activation Strategy Manager will work within our brand vision and guidelines to drive and support customer experience planning and brand initiatives, leveraging cross-functional partnerships with field on-site teams, regional support teams, and Image + Style team. Their goal is to ensure that goals or objectives of the project are accomplished within prescribed time frame and funding parameters by performing the following duties personally or through others. Position Objectives In the performance of their respective tasks and duties, all managers are expected to complete the following: Perform quality work within deadlines with or without direct supervision. Interact professionally with other employees, customers (internal and external) and suppliers. Work effectively as a team contributor on all assignments. Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations. Responsibilities Strategy Development: Lead the creation and execution of comprehensive experience strategies that align with brand goals, customer needs, and business objectives. Data-Driven Decision Making: Leverage data analytics, audience insights, and market trends to inform the development of creative concepts and strategies that drive engagement and performance. Creative Leadership: Collaborate with creative teams to develop innovative, engaging, and impactful experiences across digital, experiential, and physical touchpoints. Activation Planning & Execution: Oversee the planning, development, and execution of activations, ensuring that all elements are aligned with strategic goals and creative vision. Cross-Functional Collaboration: Work closely with communications, product, design, and analytics teams to ensure the seamless integration of strategy and creative execution across campaigns and initiatives. Performance Tracking & Optimization: Monitor and evaluate the effectiveness of experiences, using data to refine strategies, optimize campaigns, and improve ROI. Client and Stakeholder Communication: Present strategic concepts, campaign performance, and insights to internal stakeholders and clients, ensuring alignment and transparency throughout the process. Note: Job duties are subject to change as needed. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Passion for great food and food experiences, as well as a basic level of general culinary and hospitality knowledge, and an interest an in sustainability. Proven experience in strategy activation, experience design, or a similar role, with a strong portfolio of data-driven creative campaigns. Strong understanding of data analytics tools, audience segmentation, and performance metrics. Excellent creative vision and ability to make data-informed creative decisions. Experience in leading cross-functional teams and managing multiple projects simultaneously. Exceptional communication, presentation, and interpersonal skills. A passion for innovation and a deep understanding of emerging trends in experience strategy, digital marketing, and creative technology. Bachelor's degree in Marketing, Business, Design, or a related field (or equivalent experience). Preferred Skills Experience in customer journey mapping and audience persona development. Familiarity with tools like Google Analytics, Tableau, or similar analytics platforms. Expertise in both digital and offline experience activation. Organized, detail-oriented and process-oriented. A strong self-motivator with the ability to work at times with minimal supervision, accomplish a high degree of excellence without direct instruction, and problem solve for the best solutions. Must have excellent interpersonal skills including public speaking and interacting with clients. Utilize all Personal Protective Equipment per Bon Appetit guidelines. Apply to Bon Appetit today! Bon Appetit is a member of Compass Group USA. Click here to Learn More about the Compass Story Associates at Bon Appetit are offered many fantastic benefits. Medical Dental Vision Life Insurance/ AD Disability Insurance Retirement Plan Paid Time Off Holiday Time Off (varies by site/state) Associate Shopping Program Health and Wellness Programs Discount Marketplace Identity Theft Protection Pet Insurance Commuter Benefits Employee Assistance Program Flexible Spending Accounts (FSAs) Applications are accepted on an ongoing basis Paid Parental Leave Personal Leave Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here for paid time off benefits information. Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. Applications are accepted on an ongoing basis. Bon Appetit maintains a drug-free workplace.