Performance Marketing Analyst

Medica's Performance Marketing Analyst works as part of our Digital Marketing & Analytics team and plays a key role in measuring the success of our marketing campaigns. Our Marketing Analyst designs and delivers campaign performance reports and dashboards, delivers campaign insights to drive marketing performance to refine and optimize our efforts, and manages the transfer and processing of all data and lists for our acquisition and retention campaigns.

Additional Responsibilities:

• Partner with stakeholders to understand their campaign objectives and design reports and dashboards to meet organizational growth needs
• Synthesize campaign insights from traditional and online channels and reporting applications to provide overall results and recommendations
• Perform additional processing on campaign list files to deliver proper level of personalization and campaign tracking
• Prepare and transfer files to marketing partners (both internal and external) in support of marketing initiatives
• Interface with IT to establish and maintain secure transfer protocols for sending and receiving data with private health information or personally identifiable information
• Oversee campaign set up and tracking of direct response campaign activity to ensure attribution to activity source
• Maintain established campaign taxonomy and structure through campaign hierarchy within CRM platform
• Monitor performance marketing response channels to ensure proper operation of incoming leads through mail, online and telephone
• Collaborate with Sales and Marketing to assess lead value for scoring and follow up

In addition, our Performance Marketing Analyst will serve as day-to-day interface with segment leads to ensure campaign information is current and accurate, troubleshoot issues as they arise and work until resolved, and identify opportunities to streamline or automate campaign processes to increase data quality while reducing time and costs.

Qualifications:

• Bachelor's degree, ideally in Business, Marketing, Analytics, Math or Statistics; equivalent combination of education and work experience will also be considered
• 3+ years of experience in performance marketing measurement, or some form of marketing analytics
• Experience with data visualization tools such as Power BI, Qlik Sense, Tableau or Google Looker Studio required
• Demonstrated proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) required
• Experience with data analytics tools such as Alteryx, , or Customer Relationship Management (CRM) applications like Salesforce/Health Cloud, or Microsoft Dynamics CRM is preferred
• Experience with SQL, R or Python languages is a plus
• Healthcare experience is preferred, however not required

Skills and Abilities:

• Strong initiative and critical thinking skills and be able to work independently
• Excellent communication skills
• Demonstrated flexibility to adapt to changes in procedures and job assignments
• Ability to build collaborative relationships within the organization and work cross-functionally
• Ability to tell the story presented by the data in a clear, concise manner

This position is a hub-based role which requires onsite presence. To be eligible for consideration, candidates must reside within a commuting distance to one of the following office locations: Minnetonka, MN, or Madison, WI. Onsite frequency is determined by business need as decided by leadership and may be up to 2-3 days a week.

The full salary range for this position is $55,400 - $95,000. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Medica's commitment to diversity, equity and inclusion (DEI) includes unifying our workforce through learning and development, recruitment and retention. We consistently communicate the importance of DEI, celebrate achievements, and seek out community partnerships and diverse suppliers that are representative of everyone in our community. We are developing sustainable programs and investing time, talent and resources to ensure that we are living our values. We are an Equal Opportunity/Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.